ON-DEMAND WEBINAR

5 Ways Personalization Improves Email Marketing Results

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With email clickthrough rates typically hovering between 1 and 2%, innovative marketers are turning to personalization to drive higher conversion results, improve customer loyalty and increase sales. But when it comes to email, personalization often means different things to different people. For leading marketers, true email personalization extends well beyond the {first_name} field.

In this webinar, Evergage Customer Success Manager, Megan Knisely, and Director of Product Marketing, T.J. Prebil, will show you 5 unique examples of how email campaigns that are personalized to each recipient – at open time – can significantly boost clickthrough and conversion rates. Discover the personalization techniques behind these campaigns and apply them to your own email marketing strategies.

During this 30-minute webinar, you’ll learn:

  • How a customer’s website behavior is the key to delivering relevant email campaigns

  • Examples of how to personalize at the segment and/or 1:1 level

  • The importance of delivering personalization at open time

Don’t miss this opportunity to learn how you can optimize your email marketing efforts with real-time personalization.

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