2017 Trends in Personalization

Primary Challenge

Personalization has quickly become a critical digital marketing strategy for delivering first-class visitor and customer experiences. But are companies actually putting personalization to use, are they using the best approaches, and are they benefiting from these efforts?

Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

In this webinar you'll discover:

  • Why personalization works

  • How to personalize your content

  • Trends in personalization

  • Key benefits of implementing personalization strategies

  • Investment plans and success factors

Learn how to develop and implement your personalization strategy for 2017 and beyond!

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