Planning for Personalization in 2017 (and beyond)

Primary Challenge

According to Gartner, by 2020 smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

Customer expectations are driving marketers to personalize web, mobile, and email experiences to each individual. With innovations in machine learning and cross-channel integration, you’re empowered more than ever before to deliver impactful customer experiences, personalized at the 1:1 level, in real time and at scale.

In this webinar replay, Evergage CEO, Karl Wirth, and CMO, Andy Zimmerman, review how to take advantage of the latest advances, trends and best practices in personalization in 2017. Whether you’re in a B2B or B2C business, learn how to embrace the future and stay ahead of your competitors with true 1:1 personalization.

In this webinar, you’ll learn how to:

  • Plan, prepare and run a successful personalization program

  • Leverage the power of machine learning for 1:1 customer and visitor interaction

  • Apply real-world examples and best practices to your business

Providing a one-size-fits-all experience is fast becoming an obsolete strategy. The future is here – start driving more meaningful engagement and conversions from your digital marketing efforts today!

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