Evergage for Account-Based Marketing

Engage Target Accounts & Industries with Evergage

Only Evergage’s real-time personalization platform delivers The Power of 1, enabling marketers to deliver Account-Based Marketing (ABM) to identify and convert website visitors from target accounts.

Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person or account that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant experience.

With Evergage, not only can you target visitors based on company name, industry, geography or source but also based on their intent – determined through deep behavioral tracking. Pull in data from your CRM or MAP (marketing automation platform) for enhanced targeting. Evergage is also the only personalization platform that provides marketers with both an individual and an account profile view so you can monitor and dynamically respond to target companies.

If you’re a marketer tasked with sourcing a high-quality sales pipeline, look no further. Evergage is the ideal ABM (account-based marketing) solution for identifying and responding to both target prospects and existing customers.

PLAY VIDEO

B2B Web Personalization for Demand Generation and ABM (1:42)

Here are ways clients are using Evergage for their ABM initiatives.

TARGET KEY ACCOUNTS

Identify visitors from target industries or specific accounts the moment they land on your website, and then instantly deliver personalized experiences, content and calls-to-action.

DISCOVER B2B DETECT

UNDERSTAND INTENT

Do not rely on IP address alone for account and industry identification. By understanding each visitor’s interests and intent, you can automatically tailor his experience to improve engagement.

ACCESS ACCOUNT PROFILES

View an aggregated profile of all visitors associated with a target account – including an account’s activity history, preferred solutions, categories and content.

PERSONALIZE EMAILS IN REAL TIME

Deliver 1:1 personalized content into email campaigns. Dynamic content is served when the email is opened – updated in real time based on the visitor’s or account’s latest behavior.

RECEIVE NOTIFICATIONS

Notify sales reps when visitors from the same account are active on the site based on the number of visitors, pages visited, time spent, timeframe, etc.

“Using Evergage we are able to quickly understand and segment our site visitors based on who they are and which industries they’re from. Then we use that valuable information to deliver relevant content to our audiences, positively impacting our demand generation.”

BEN ALVORD
WEB MARKETING MANAGER

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