Only Evergage’s real-time personalization platform delivers The Power of 1, enabling marketers to deliver Account-Based Marketing (ABM) to identify and convert website visitors from target accounts.
Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person or account that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant experience.
With Evergage, not only can you target visitors based on company name, industry, geography or source but also based on their intent – determined through deep behavioral tracking. Pull in data from your CRM or MAP (marketing automation platform) for enhanced targeting. Evergage is also the only personalization platform that provides marketers with both an individual and an account profile view so you can monitor and dynamically respond to target companies.
If you’re a marketer tasked with sourcing a high-quality sales pipeline, look no further. Evergage is the ideal ABM (account-based marketing) solution for identifying and responding to both target prospects and existing customers.
B2B Web Personalization for Demand Generation and ABM (1:42)
Here are ways clients are using Evergage for their ABM initiatives.
TARGET KEY ACCOUNTS
Identify visitors from target industries or specific accounts the moment they land on your website, and then instantly deliver personalized experiences, content and calls-to-action.