Evergage for Content Publishing

Better Engage Your Readers with Evergage

Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.

Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.

Evergage tracks the source of each reader and their actions on your site or blog, helping you truly understand their needs and interests and then instantly respond with targeted, relevant content, messages and offers. In addition, Evergage enables you to automatically deliver highly effective – as well as personalized navigation and search results – based on individual preferences. You can also conduct A/B and multivariate testing and utilize predictive analytics to optimize engagement and conversion rates.

Content publishers drive increased page views, engagement time and subscriptions with Evergage.

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Evergage Intro (1:20)

Here are ways clients are using Evergage to drive greater readership and upsell opportunities on their sites.

WELCOME VISITORS

Welcome new or returning visitors and point out relevant content on your site or blog based on referring source or past behavior.

SUGGEST RELEVANT CONTENT

Understand a visitor’s interest from the content they search for and consume then dynamically promote relevant articles based on tags, categories or authors.

DISCOVER EVERGAGE RECOMMEND

TURN AN ENGAGED VISITOR INTO A SUBSCRIBER

Don’t waste valuable real estate on irrelevant sliders and outdated calls-to-actions. Promote the right CTA for each visitor at the right time.

TEST EXPERIENCES & HEADLINES

Conduct A/B and multivariate tests to optimize reader experiences. Test different article headlines and images to maximize clickthroughs.

“Using Evergage, we have been able to target relevant content and messages throughout the customer lifecycle, from our website to our SaaS product, to generate more leads and improve retention. ”


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