As a financial services marketer, you must drive awareness and growth for your company, while – at the same time – navigating internal organizational complexities and adhering to stringent guidelines in a highly regulated environment.
You have enormous amounts of data on your customers that you likely can’t utilize effectively in your marketing efforts. And you’re trying to match a wide variety of products to the diverse needs of your website visitors and app users, whose attention spans keep shrinking. Oh, and you have limited digital real estate to work with. So how do you succeed in the face of so many challenges?
Fortunately, we can help! Evergage provides The Power of 1, enabling financial services marketers to deliver individualized digital experiences designed to acquire, upsell and retain customers. The platform is used by some of the world’s largest financial and insurance companies to present the most relevant content and offers to different audiences based on their unique interests and intent, and to do so across channels – website, web application, mobile app and email.
Here’s just a sampling of how financial services marketers use Evergage to drive results.
UNDERSTAND EACH CUSTOMER
Immediately recognize and respond to anonymous visitors, returning prospects and existing customers. Present relevant experiences based on a visitor’s
Track visitor and user insights across your digital properties – website, web application and mobile app – and deliver personalized experiences in real time. Insert dynamic 1:1 content into email campaigns – where personalized messaging is rendered at open-time based on the recipient’s latest actions and preferences.
BUILD LONG-TERM RELATIONSHIPS
Capture user insights via unobtrusive surveys and respond with relevant content, advice, suggestions or support tips. Identify potential customer dissatisfaction and trigger messages or notify customer service representatives so they can proactively respond.
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For additional details and examples of how Evergage helps marketers in the financial services industry benefit from real-time personalization, check out our Evergage for Financial Services data sheet.