As a digital marketer in the media, publishing or entertainment industry tasked with growing advertising and subscription revenue, you face a number of distinct challenges. These include driving traffic to your site, keeping visitors on the site, converting them to free or paid customers, and driving app downloads.
In an era when attention spans are short and distractions are plentiful, being successful requires creative solutions. The companies who embrace innovative tactics to engage audiences are those best positioned for long-term success.
With a fully integrated and comprehensive personalization platform powered by advanced machine learning, Evergage enables media and entertainment companies to transform their one-size-fits-all content sites into responsive digital properties that uniquely cater to each and every individual based on his or her behavior, attributes, interests and preferences.
Here are a few ways Evergage helps media and entertainment companies improve their digital experiences and more effectively engage readers, viewers and subscribers.
UNDERSTAND EACH VISITOR
Immediately recognize anonymous visitors and known subscribers, and respond to them in real time based not only on their source, but also their unique interests, affinities and preferences (e.g., category, topic, author).
Track both anonymous visitors and known customers across your website, logged-in environments and mobile apps. Regardless of channel, each visitor’s complete history is maintained in a single unified customer profile used to drive real-time 1:1 interactions.
CONVERT ENGAGED VISITORS
Using behavioral insights and intent data, present appropriately timed messages and offers – overtly or subtly anywhere on the site or in-app – to encourage visitors to register for a promotion, download content, sign up for email, or become a customer.
PROMOTE RELEVANT CONTENT
Utilize deep understanding of each visitor to promote trending content (videos, articles, games, quizzes, etc.) and deliver true 1:1 recommendations. Marketers can define recommendation “recipes” and incorporate them into their website, mobile app, search and email campaigns.
Ready to discover more?
For additional details and examples of how Evergage helps marketers in the media & entertainment industry benefit from real-time personalization, check out our Evergage for Media and Entertainment data sheet.