As a travel industry marketer tasked with generating web leads and sales, you face a number of significant challenges, including helping travelers explore their options and make informed decisions, getting site visitors and app users to convert, and building customer loyalty.
When a traveler’s next option is only a few clicks or taps away, being successful requires constant innovation. Companies who master forward-thinking marketing techniques will not only survive, but will also gain a competitive advantage. Evergage and The Power of 1 helps you do that.
With a single, comprehensive personalization platform, Evergage can help turn your site or app into a real-time travel agent – dynamically delivering relevant content and advice to visitors based on who they are and what they are interested in, while tactfully assisting with and accelerating booking reservations.
Here are a few ways Evergage works with travel companies to improve their digital experiences and more effectively promote and sell trips, hotel stays, flights, car rentals, cruises and ancillary products and services.
UNDERSTAND EACH TRAVELER
Immediately recognize anonymous visitors and existing customers, and cater to them based on their activity and attributes. With Evergage’s deep behavioral tracking, you’ll even know which products are of genuine interest based on their level of engagement.
RESPOND IN THE MOMENT
Target travelers based on current or past session behavior, purchase history, CRM data, loyalty points, location, or even stage of a trip. Apply machine learning algorithms to automatically promote articles, travel tips, restaurants and attractions based on the traveler’s preferred destinations, mode of travel, or price sensitivity. Create urgency by highlighting view and purchase counters.
CONNECT ACROSS CHANNELS
Track behavior across web, mobile web and mobile apps, and deliver personalized experiences – including recommendations – in real time. Insert dynamic 1:1 promotions and recommendations into email campaigns – where personalized content is rendered at open-time based on the recipient’s latest actions and preferences.
OPTIMIZE FOR CONVERSIONS
Conduct A/B or multivariate tests and quickly iterate until your campaigns are optimized. Test product or content recommendation strategies against one another. Reduce abandonment with friendly reminders when someone has taken steps to book their travel but not completed the transaction.
Ready to discover more?
For additional details and examples of how Evergage helps marketers in the travel industry benefit from real-time personalization, check out our Evergage for Travel data sheet.