Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Recognizing Website Visitors from Email Clickthroughs

Recognizing Website Visitors from Email Clickthroughs

October 15, 2019 by

When you send an email to a prospect, you know who that person is (or at least you know his email address). Any action he takes when he clicks through to your site should be tracked and added to his centralized profile — which can be used to deliver personalized web experiences, additional personalized email messages, or other personalized content on other channels. This seems straightforward an […]

Cheers to Our Clients: Our Success is Yours

Cheers to Our Clients: Our Success is Yours

October 11, 2019 by

At Evergage, we know the way organizations connect with their customers and prospects can make or break the customer experience. With this in mind, we’ve invested over the years in creating the market-leading personalization and customer data platform (CDP), which enables companies to deliver relevant, individualized experiences however their audiences choose to engage with them. Over the past f […]

Building Customer Connections: No Single Team Owns the Customer Experience

Building Customer Connections: No Single Team Owns the Customer Experience

October 8, 2019 by

Who owns your customer experience? That’s a big question, and one that continues to stump businesses today. Apparently, there is no consensus on the answer. According to 451 Research, half of businesses believe one department is responsible for the customer experience, while the other half feel it is not a single department’s responsibility.   And of those who feel it’s a single department […]

How We Used Triggered Emails to Drive Website Engagement and Conversions

How We Used Triggered Emails to Drive Website Engagement and Conversions

October 3, 2019 by

As a marketer, you want every message to a prospect to be effective, so it’s important to consider the timing and targeting of each message. That’s where triggered email comes in. Triggered emails are sent on a one-off basis once a person meets certain criteria, ensuring the message is received by the right person at the right time. This type of email can lead to much better engagement and hig […]

Gartner’s Critical Capabilities for Personalization Engines, 2019

Gartner’s Critical Capabilities for Personalization Engines, 2019

September 30, 2019 by

We are pleased to announce that, for the second consecutive year, Evergage received the highest overall scores for each of the three use cases identified in Gartner’s 2019 “Critical Capabilities for Personalization Engines” report. Published on September 17, the new report – authored by Jennifer Polk, Martha Mathers and Jason McNellis – comes on the heels of the Gartner Magic Quadrant fo […]

Introducing Evergage Gears Marketplace

Introducing Evergage Gears Marketplace

September 26, 2019 by

Last week was a particularly busy and exciting week. We held our sixth annual Personalization & CDP Summit, which brought together more than 300 people to learn, share and network. And we unveiled the Evergage Gears Marketplace, a first-of-its-kind library of easily installable components (or “Gears”), including connectors, extensions, templates and more.  The Gears Marketplace, which bui […]

Meet the Speakers You’ll See at The Personalization & CDP Summit 2019

Meet the Speakers You’ll See at The Personalization & CDP Summit 2019

September 17, 2019 by

The Personalization & CDP Summit 2019 is happening this week, and there are so many amazing speakers lined up to share their experience and expertise with our 300+ attendees. Let me introduce you to them. Main Stage Keynotes First and foremost, we have the speakers you’ll see on the main stage during the keynotes. Those speakers include: Karl Wirth, Evergage You’ll hear from Karl, Evergage […]

Demystifying the Customer Data Platform: 5 Things Your CDP Should Do

Demystifying the Customer Data Platform: 5 Things Your CDP Should Do

September 12, 2019 by

Forget about the marketing technologies you currently use or plan to use for a moment and just think about your customer experience. At the highest level, your customer experience is a factor of all your different data sources (that you use to understand your customers) and each of your channels (that you use to interact with customers).  The customer data platform (CDP) has emerged as the techno […]

The 8 Marketing Channels You Should Be Personalizing

The 8 Marketing Channels You Should Be Personalizing

September 5, 2019 by

It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty safe to assume they are. There will be four connected devices for every person in the world by 2020. There will be 5 billion mobile internet users by 2025. And 58% of total US retail sales will be dig […]

Run Custom Reports and Analysis: Introducing the Evergage Data Warehouse

Run Custom Reports and Analysis: Introducing the Evergage Data Warehouse

August 28, 2019 by

Evergage customers consist of leading companies from several different industries, whose strategies and use cases for the Evergage platform vary widely.  To enable customers to monitor and analyze their initiatives, Evergage includes extensive built-in reporting and dashboard capabilities that customers use to track campaign statistics, segment performance, A/B test results, product views and pur […]

Your Personalized Agenda for The Personalization & CDP Summit 2019

Your Personalized Agenda for The Personalization & CDP Summit 2019

August 21, 2019 by

The Personalization & CDP Summit is right around the corner. Now in its sixth year, we’re expecting over 300 marketing, e-commerce, customer experience and product management executives, professionals and developers to gather at the Boston Convention & Exhibition Center September 18-20, 2019 to explore the current and future state of personalization and customer engagement. Registrants f […]

Personalization Inspiration: How Top Brands Think About Personalization

Personalization Inspiration: How Top Brands Think About Personalization

August 16, 2019 by

The world is becoming increasingly more personalized. If you take a look around, some of the most effective marketing campaigns are those which cater the messaging directly to you. We define personalization as the act of tailoring an experience or communication based on information a company has learned about an individual. This definition presents a seemingly unlimited number of ways to implement […]

Gartner’s Critical Capabilities for Multichannel Marketing Hubs, 2019

Gartner’s Critical Capabilities for Multichannel Marketing Hubs, 2019

August 13, 2019 by

On July 29th, Gartner published a new research report titled “Critical Capabilities for Multichannel Marketing Hubs.” Authored by Noah Elkin, Benjamin Bloom, Colin Reid and Joseph Enever, the research was issued a few months after the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs was published, an important industry report in which Evergage was positioned as a Visionary. Accordin […]

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