Evergage Blog

Ideas and Strategies for Real-Time Personalization
How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

November 20, 2018 by

Online shopping is fundamentally a personal experience. When you shop online as a consumer, you’re typically either looking for something to meet your specific needs right now (like when you’re trying to find something to help you clean the grout in your shower) or you’re looking for something that meets your specific preferences (like when you’re browsing a shoe sale for something that ca […]

Understanding Customer Data Platforms: 3 Levels of Functionality

Understanding Customer Data Platforms: 3 Levels of Functionality

November 16, 2018 by

Even though it may feel like everyone in marketing is talking about customer data platforms (CDPs) these days, the idea of the CDP as a martech category is still in its infancy. There’s a lot of confusion about how to categorize CDPs. Forrester’s Joe Stanhope mentioned in a recent Evergage webinar that he doesn’t consider “CDP” as a category on its own yet. He believes it needs a stronge […]

Why You Need to Combine A/B Testing and Personalization

Why You Need to Combine A/B Testing and Personalization

November 14, 2018 by

A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t. But I would argue that traditional, one-size-fits-all A/B testing is a thing of the past. Let me take you through a simple, theoretical example to show you what I mean […]

5 Things Marketers Can Be Thankful for This Thanksgiving

5 Things Marketers Can Be Thankful for This Thanksgiving

November 8, 2018 by

Thanksgiving is one of my favorite holidays, which is why I write a Thanksgiving-themed post for the Evergage blog every year. I never cared for it much as a child, but as an adult I appreciate that this giftless holiday can bring my scattered family together. Plus, I love the food. Especially the mashed potatoes. And the pies. The one part of Thanksgiving I have never enjoyed is the tradition my […]

How to Minimize Time to Value with Your Personalization Campaigns

How to Minimize Time to Value with Your Personalization Campaigns

November 6, 2018 by

Let me set the scene. You’ve done your research and set aside the budget to invest in a personalization solution. You have many great ideas for personalization campaigns. What do you do next? The key to success is prioritizing your ideas with the fastest time to value. You don’t have all the time in the world to implement every campaign you could think of, and you want to make sure your invest […]

My Takeaways from Evergage’s Personalization Summit 2018: Realizing the Dream

My Takeaways from Evergage’s Personalization Summit 2018: Realizing the Dream

November 2, 2018 by

This was my second consecutive year attending The Personalization Summit. When I attended last year as a new Evergage customer, the world of personalization seemed more like an emerging technology than something digital marketing was ready to embrace as a standard. What a difference 12 short months has made. The landscape has changed, and web marketing has evolved into a new iteration – one that […]

Introducing Evergage Decisions and Evergage Data Science Workbench

Introducing Evergage Decisions and Evergage Data Science Workbench

October 31, 2018 by

Today, we are pleased to announce two exciting new capabilities: Evergage Decisions and Evergage Data Science Workbench. Both capabilities represent major advancements in the way Evergage customers can use machine learning to better understand their audiences and deliver 1-to-1 personalized experiences across channels. Evergage Decisions™   Building on our existing machine learning capabil […]

Webinar Recap – CDP Hype vs. Reality: A Discussion Between Experts

Webinar Recap – CDP Hype vs. Reality: A Discussion Between Experts

October 25, 2018 by

There are three things we know about the customer experience. First: Nothing should matter more to a business than its customers and future customers. There would not be a business without them. Second: Customer data is essential for relating to and caring for those customers. Unless all customer interactions take place between one single employee who can remember everything about each customer, a […]

How to Use Personalization to Boost Your ABM Efforts Throughout the Sales Process

How to Use Personalization to Boost Your ABM Efforts Throughout the Sales Process

October 23, 2018 by

Many marketers I work with are tasked with creating both personalization and account-based marketing (ABM) programs for their organizations. A common mistake when starting out on this journey is to separate the efforts for personalization and ABM. I’ve found that personalization and ABM can and should work together to help accomplish a company’s objectives throughout the sales process — from […]

Q&A: CX Expert Don Peppers talks Omnichannel, Competitive Advantages and Goldfish

Q&A: CX Expert Don Peppers talks Omnichannel, Competitive Advantages and Goldfish

October 17, 2018 by

We all know that the customer experience (CX) is important. Nobody likes to have a bad experience, so it goes without saying that every business should deliver a good experience. One of the leading experts guiding brands to prioritize and deliver such good experiences is Don Peppers — CX luminary and co-author of the seminal book The One to One Future (among many others), and advisor to Evergage […]

How Personalized Emails Improve Customer Success and Loyalty

How Personalized Emails Improve Customer Success and Loyalty

October 12, 2018 by

Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you? Cold emails copied and pasted from generic templates, email blasts from companies you never subscribed to, promotions from companies you bought from that one time seven years ago…there are probably dozens (or even hundreds for some). But ho […]

Extend the Power of Evergage with Evergage Gears

Extend the Power of Evergage with Evergage Gears

October 10, 2018 by

If you attended The Personalization Summit last month, you heard us announce Evergage Gears™, a new framework that empowers customers and partners to create and use apps, plug-ins, extensions, connectors and more for the Evergage platform. Evergage Gears enables Evergage customers to quickly and easily integrate Evergage with other systems or add functionality that extends the platform’s […]

Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

October 5, 2018 by

You can learn a lot about your customers and prospects from the data you already have in your CRM, email marketing solution, and other sources in your organization. And you can get a much clearer picture of them when you combine that data with deep behavioral data. You can use that understanding to personalize the experience people have with your company on your website, mobile apps, emails, in-pe […]

testingpage2