Evergage Blog

Ideas and Strategies for Real-Time Personalization
Omnichannel Retail Experiences: Personalization Across In-Store and Online Channels

Omnichannel Retail Experiences: Personalization Across In-Store and Online Channels

April 20, 2018 by

The online experience plays an important role in the decisions shoppers make offline — and the influence of digital on the in-store experience is only going to grow. In fact, by 2022, Forrester expects the internet to influence 41% of in-store sales during customers' purchase journey. As the importance of digital channels increases, retailers are looking to provide better experiences that keep s […]

How Evergage is Working with Clients to Enable GDPR Compliance

How Evergage is Working with Clients to Enable GDPR Compliance

April 17, 2018 by

If your company has an online presence, you are probably already familiar with the European Union’s General Data Protection Regulation, otherwise known as GDPR. We want to be clear about how Evergage is thinking about GDPR and how we are helping our clients to enable GDPR compliance in this blog post. We are deeply committed to helping our clients provide a relevant experience to each customer a […]

Incorporating Customer Reviews into Your B2B Marketing Strategy

Incorporating Customer Reviews into Your B2B Marketing Strategy

April 13, 2018 by

Even with the burst in popularity of account-based marketing, it’s become pretty clear that inbound marketing remains a proven strategy to attract customers. Blog posts, social media content, white papers, and videos are all classic examples of inbound marketing tactics. But what many marketing departments miss is the opportunity to use customer reviews as part of their inbound marketing strateg […]

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

April 10, 2018 by

At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using segmentation to deliver those personalized experiences in addition to machine learnin […]

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

April 5, 2018 by

Last week Adobe hosted its annual Adobe Summit in Las Vegas. As is the custom, the event lasted nearly the full week and featured big-name celebrities such as Sir Richard Branson (entrepreneur), Leslie Jones (comedian), and JJ Watt (NFL player). We actually sponsored the event a couple years ago, but starting last year, our offer to sponsor was denied since Adobe (accurately) identified Evergage a […]

The Road to Successful Personalization [Infographic]

The Road to Successful Personalization [Infographic]

April 3, 2018 by

With so much buzz around “personalization” these days, it can be tough to find the best approach to actually getting started. How do you set your goals? Should you use rules or machine-learning algorithms? What data sources do you need? What channels should you personalize? What format do personalized experiences generally take? These are all foundational questions that you should be able to a […]

Personalization and Other Hot Topics at Shoptalk 2018

Personalization and Other Hot Topics at Shoptalk 2018

March 29, 2018 by

Marketers have talked about being more “customer-centric” for years, but what “customer-centricity” actually means has evolved over time. Today, marketers are coming to realize that one-to-one personalization is essential to being a customer-centric business, because each customer is different. What works for one person may not work for another, so you can’t be “customer centric” for […]

3 Data Sources to Use in B2B Segmentation and Personalization

3 Data Sources to Use in B2B Segmentation and Personalization

March 27, 2018 by

Segmentation is a marketing tactic that you’re probably familiar with. It is a way of grouping people and audiences by shared attributes and behaviors. For example, B2B marketers typically see value in segmenting their audiences by industry (such as healthcare, financial services, retail), company size (such as enterprise vs. small business), funnel stage (such as top, middle, bottom), stage of […]

Getting Started with Personalization for Financial Services

Getting Started with Personalization for Financial Services

March 23, 2018 by

Personalization is an imperative for marketers across all industries, including financial services. But the financial services industry has its own unique challenges and opportunities. To start, financial services products are not impulse purchases — they are products with a longer research cycle in which prospects will likely engage with a company across many different touchpoints throughout th […]

A/B Website Testing Is Dead. It’s Been Reborn with Personalization

A/B Website Testing Is Dead. It’s Been Reborn with Personalization

March 20, 2018 by

Optimizely recently announced that it will no longer support its free A/B testing plan starting at the end of last month, leaving around 70,000 websites without a testing tool. A recent guest article from Yvonne Koleczek at Venture Beat suggests that “Optimizely has finally decided to call time of death on oversimplified CRO attempts. After all, bad results reflect badly on the tool itself, and […]

Perspectives from Our New Employees from the MyBuys Acquisition

Perspectives from Our New Employees from the MyBuys Acquisition

March 15, 2018 by

It has now been over a month since we announced that Evergage acquired MyBuys. The Evergage team was very excited to have the MyBuys team come aboard to help advance the personalization cause. For this blog post, I spoke with several new team members that joined the company as part of the acquisition: Pari Patel (Customer Success Manager), Evan Frederick (Senior Support Engineer) and Dustin South […]

For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos

For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos

March 13, 2018 by

There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a bit more than you think, actually. Customer data—or more precisely, what you do with customer data—can help make it o […]

Evergage Ranked #68 on SaaS 1000 List

Evergage Ranked #68 on SaaS 1000 List

March 8, 2018 by

Today we’re pleased to announce that Evergage has been named to the 2018 1st Quarter SaaS 1000 — ranked #68! The rankings take into account each company’s momentum, employee count and growth over the last 6 months. Tom Blue, SaaS 1000 founder, had this to say about this quarter’s list: “The SaaS Sector continues its high growth. In fact, it has increased. This quarter’s Top 1000 compan […]