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Personalization & Customer Data Platform Ideas and Strategies
Meet the Speakers You’ll See at The Personalization & CDP Summit 2019

Meet the Speakers You’ll See at The Personalization & CDP Summit 2019

September 17, 2019 by

The Personalization & CDP Summit 2019 is happening this week, and there are so many amazing speakers lined up to share their experience and expertise with our 300+ attendees. Let me introduce you to them. Main Stage Keynotes First and foremost, we have the speakers you’ll see on the main stage during the keynotes. Those speakers include: Karl Wirth, Evergage You’ll hear from Karl, Evergage […]

Demystifying the Customer Data Platform: 5 Things Your CDP Should Do

Demystifying the Customer Data Platform: 5 Things Your CDP Should Do

September 12, 2019 by

Forget about the marketing technologies you currently use or plan to use for a moment and just think about your customer experience. At the highest level, your customer experience is a factor of all your different data sources (that you use to understand your customers) and each of your channels (that you use to interact with customers).  The customer data platform (CDP) has emerged as the techno […]

The 8 Marketing Channels You Should Be Personalizing

The 8 Marketing Channels You Should Be Personalizing

September 5, 2019 by

It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty safe to assume they are. There will be four connected devices for every person in the world by 2020. There will be 5 billion mobile internet users by 2025. And 58% of total US retail sales will be dig […]

Run Custom Reports and Analysis: Introducing the Evergage Data Warehouse

Run Custom Reports and Analysis: Introducing the Evergage Data Warehouse

August 28, 2019 by

Evergage customers consist of leading companies from several different industries, whose strategies and use cases for the Evergage platform vary widely.  To enable customers to monitor and analyze their initiatives, Evergage includes extensive built-in reporting and dashboard capabilities that customers use to track campaign statistics, segment performance, A/B test results, product views and pur […]

Your Personalized Agenda for The Personalization & CDP Summit 2019

Your Personalized Agenda for The Personalization & CDP Summit 2019

August 21, 2019 by

The Personalization & CDP Summit is right around the corner. Now in its sixth year, we’re expecting over 300 marketing, e-commerce, customer experience and product management executives, professionals and developers to gather at the Boston Convention & Exhibition Center September 18-20, 2019 to explore the current and future state of personalization and customer engagement. Registrants f […]

Personalization Inspiration: How Top Brands Think About Personalization

Personalization Inspiration: How Top Brands Think About Personalization

August 16, 2019 by

The world is becoming increasingly more personalized. If you take a look around, some of the most effective marketing campaigns are those which cater the messaging directly to you. We define personalization as the act of tailoring an experience or communication based on information a company has learned about an individual. This definition presents a seemingly unlimited number of ways to implement […]

Gartner’s Critical Capabilities for Multichannel Marketing Hubs, 2019

Gartner’s Critical Capabilities for Multichannel Marketing Hubs, 2019

August 13, 2019 by

On July 29th, Gartner published a new research report titled “Critical Capabilities for Multichannel Marketing Hubs.” Authored by Noah Elkin, Benjamin Bloom, Colin Reid and Joseph Enever, the research was issued a few months after the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs was published, an important industry report in which Evergage was positioned as a Visionary. Accordin […]

How to Use Qualitative Research to Kickstart Your Segmentation Process

How to Use Qualitative Research to Kickstart Your Segmentation Process

August 9, 2019 by

Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base.  Companies often use segments to identify the needs of one customer group over another to help them figure out their target markets and refine their messaging. They use them to understand the differences between people tha […]

How to Optimize Your In-App Messaging Strategy

How to Optimize Your In-App Messaging Strategy

August 7, 2019 by

Software marketers spend lots of time and energy finding potential customers, driving them to their sites and encouraging them to convert to leads or free trials and eventually become paying customers. But once a person or account becomes a customer, there may be a steep learning curve. Users will not immediately know everything about your product or service . Ideally, a customer success or suppor […]

Identity Is the Foundation of Modern Marketing: How to Get Started

Identity Is the Foundation of Modern Marketing: How to Get Started

July 31, 2019 by

The era of mass marketing is long over. Marketers today are looking to understand their customers at the individual level and respond to them with relevant information or experiences.  But in a multi-device world where one customer can interact with a company multiple times across multiple channels within one single journey, understanding the identity of each individual is essential.  To address […]

A Look into NeweggFlash’s Holiday Campaigns that Drove up to a 40% Lift in RPU

A Look into NeweggFlash’s Holiday Campaigns that Drove up to a 40% Lift in RPU

July 26, 2019 by

During the winter holiday shopping season, every challenge facing the retail industry becomes heightened. If competition for consumer attention is stiff during the rest of the year (and we all know it is), it’s even more intense during the holiday season. Not to mention, the stakes are higher. Every retailer is trying to drive shoppers to their websites and stores, and trying to convert as much […]

Questions to Ask to Find the Right CDP Vendor for You

Questions to Ask to Find the Right CDP Vendor for You

July 24, 2019 by

The customer data platform (CDP) category has been in the news a lot lately, with major announcements of mergers and acquisitions, funding for new and existing vendors, and new functionality being added. With the surge of recent activity, CDPs are one of the biggest trends in marketing technology these days. And it makes sense. In so many companies today, customer data exists in many disparate sys […]

CDPs for B2B Marketers: Why They’re Important and How to Use Them

CDPs for B2B Marketers: Why They’re Important and How to Use Them

July 18, 2019 by

With the advent of customer data platforms (CDPs), marketers are finally able to realize their dream of “one version of the truth” — that is, one central location for all customer data and insights. The conversation around CDPs typically focuses on B2C marketing, but the concept of a single profile for each prospect and customer applies to B2B companies as well — as the newly published For […]

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