Monthly Archives: April 2018

Evergage Blog

Ideas and Strategies for Real-Time Personalization
How Endurance International Group Drives Upsells with Evergage and Salesforce

How Endurance International Group Drives Upsells with Evergage and Salesforce

April 27, 2018 by

Customer communication is a common challenge for SaaS companies. You want to keep customers engaged with your company, make them aware of major product updates, and provide helpful advice, but you don’t want to bother them too much. No matter how important your product is to your customer base, they don’t want to be overwhelmed with too much email. The line between helpful and obnoxious commun […]

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

April 25, 2018 by

Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each individual. Today, the technology exists to make the one-to-one dream a reality. But how are marketers leve […]

Omnichannel Retail Experiences: Personalization Across In-Store and Online Channels

Omnichannel Retail Experiences: Personalization Across In-Store and Online Channels

April 20, 2018 by

The online experience plays an important role in the decisions shoppers make offline — and the influence of digital on the in-store experience is only going to grow. In fact, by 2022, Forrester expects the internet to influence 41% of in-store sales during customers' purchase journey. As the importance of digital channels increases, retailers are looking to provide better experiences that keep s […]

How Evergage is Working with Clients to Enable GDPR Compliance

How Evergage is Working with Clients to Enable GDPR Compliance

April 17, 2018 by

If your company has an online presence, you are probably already familiar with the European Union’s General Data Protection Regulation, otherwise known as GDPR. We want to be clear about how Evergage is thinking about GDPR and how we are helping our clients to enable GDPR compliance in this blog post. We are deeply committed to helping our clients provide a relevant experience to each customer a […]

Incorporating Customer Reviews into Your B2B Marketing Strategy

Incorporating Customer Reviews into Your B2B Marketing Strategy

April 13, 2018 by

Even with the burst in popularity of account-based marketing, it’s become pretty clear that inbound marketing remains a proven strategy to attract customers. Blog posts, social media content, white papers, and videos are all classic examples of inbound marketing tactics. But what many marketing departments miss is the opportunity to use customer reviews as part of their inbound marketing strateg […]

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

April 10, 2018 by

At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using segmentation to deliver those personalized experiences in addition to machine learnin […]

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

April 5, 2018 by

Last week Adobe hosted its annual Adobe Summit in Las Vegas. As is the custom, the event lasted nearly the full week and featured big-name celebrities such as Sir Richard Branson (entrepreneur), Leslie Jones (comedian), and JJ Watt (NFL player). We actually sponsored the event a couple years ago, but starting last year, our offer to sponsor was denied since Adobe (accurately) identified Evergage a […]

The Road to Successful Personalization [Infographic]

The Road to Successful Personalization [Infographic]

April 3, 2018 by

With so much buzz around “personalization” these days, it can be tough to find the best approach to actually getting started. How do you set your goals? Should you use rules or machine-learning algorithms? What data sources do you need? What channels should you personalize? What format do personalized experiences generally take? These are all foundational questions that you should be able to a […]

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