Monthly Archives: May 2018

Evergage Blog

Ideas and Strategies for Real-Time Personalization
How Working in B2B Sales Has Influenced My Work in ABM Marketing

How Working in B2B Sales Has Influenced My Work in ABM Marketing

May 30, 2018 by

After I graduated from college, I landed an entry level sales position at a boutique information security firm. The first ten months consisted of making at least seventy-five cold calls a day. I learned how to create rapport, overcome objections, manage a pipeline and, most importantly, provide value and the best customer experience possible to my prospects. A few years later, I joined Evergage wh […]

8 Seconds to Make a Good Impression: Takeaways from Digital Growth Unleashed 2018

8 Seconds to Make a Good Impression: Takeaways from Digital Growth Unleashed 2018

May 25, 2018 by

This year, SiteTuners’ annual Conversion Conference was rebranded to Digital Growth Unleashed. This shift reminds us that digital marketing isn’t just about driving conversions — digital marketers are also tasked with generating awareness, driving engagement, developing deeper relationships, and more. This was my second year attending the event, as Evergage was a sponsor again this year. One […]

What to Do When Your Personalization Program Stalls

What to Do When Your Personalization Program Stalls

May 22, 2018 by

In principle, I recognize the value of flossing my teeth. I know flossing is good for me, but I just haven’t quite implemented it. Even if you’re a habitual flosser, you’ll probably still recognize what I’m talking about. In life, there are always those things that we know we should do, but aren’t doing for some reason or another. Personalization is one of those things for some marketers […]

3 Ways to Use Segmentation for B2B Personalization

3 Ways to Use Segmentation for B2B Personalization

May 18, 2018 by

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups. I also discussed the different data sources you can use to create segments. Once you have your data sources, the next st […]

Email Personalization Examples that Go Beyond the {First_Name} Field

Email Personalization Examples that Go Beyond the {First_Name} Field

May 16, 2018 by

In our latest survey, we found that email is the most popular channel for personalization. Yet the most common way that marketers personalize their emails today is to incorporate the recipient’s first name or company name into the subject line or body of the email. This is good, but it’s only a start. Just think about your own personal inbox. I know I am constantly deleting irrelevant emails. […]

Navigating Constant Change: Takeaways from Retail Innovation Conference

Navigating Constant Change: Takeaways from Retail Innovation Conference

May 10, 2018 by

Last week’s Retail Innovation Conference brought together perspectives from over 50 retail professionals, who presented on everything from the state of the industry, AI and personalization, to payment systems and influencer marketing. As sponsors, our team had the opportunity to have great conversations with some of the 400+ attendees and share insights. Here are my biggest takeaways from the co […]

Personalization Trends: 2018 Survey Results

Personalization Trends: 2018 Survey Results

May 9, 2018 by

Chances are high that if you’re a marketer, you’ve at least heard of personalization. And if you’re like 92% of marketers, you’re using personalization in at least one channel. So how does your personalization program compare to other marketers like you? We set out to understand how marketers are using and thinking about personalization in our annual study with Researchscape International, […]

Different Forms of Personalization: Seamless vs. Interruptive Experiences

Different Forms of Personalization: Seamless vs. Interruptive Experiences

May 4, 2018 by

Most marketers understand the value of personalization. In fact, we recently found that 98% of marketers agree that personalization advances customer relationships. They understand that treating people as unique individuals — rather than treating them as if they were all the same — has real value. But when it’s time to get into the details, it’s not always clear what personalization actual […]

Why We Published a Book as Part of Our Content Marketing and Branding Strategy

Why We Published a Book as Part of Our Content Marketing and Branding Strategy

May 1, 2018 by

We’ve all seen the images from marketing technologist Scott Brinker that show that the number of martech solutions have grown dramatically over the years. At last count, the graphic released last week included 6,829 solutions — up from 5,831 solutions in 2017, 3,874 in 2016 and 1,800 in 2015. The growth is truly astounding. As CMO of a martech solution provider, this doesn’t just indicate to […]

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