Monthly Archives: June 2018

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Evergage SmartSurveys – a Different Way to Approach “Voice of the Customer” Surveys

Evergage SmartSurveys – a Different Way to Approach “Voice of the Customer” Surveys

June 28, 2018 by

We’ve all experienced them while browsing online – those annoying surveys that pop up on your screen at the most inopportune time. The web page you’re visiting has barely loaded and a survey appears asking for your opinion about your experience. Ironic, isn’t it? The fact that you’ve just arrived at a company’s website – perhaps even for the first time – is apparently of no conseq […]

Personalization Helps Financial Services Companies Meet Customers’ Liquid Expectations

Personalization Helps Financial Services Companies Meet Customers’ Liquid Expectations

June 25, 2018 by

There’s no way around it: our customers’ expectations are being continually shaped by their experiences with today’s most innovative and customer-centric brands: Amazon, Coca-Cola, Apple, Southwest Airlines, Hulu, T-Mobile, Reebok, Comedy Central, Mercedes Benz, and so on. Customer experience (CX) leaders like these are upping the ante for all brands, even those associated with a more tradit […]

Evergage Named a Strong Performer Among Experience Optimization Platforms

Evergage Named a Strong Performer Among Experience Optimization Platforms

June 20, 2018 by

Evergage is thrilled to be included in The Forrester WaveTM: Experience Optimization Platforms, Q2 2018 report that was just published today. It is an honor to be included, of course, but it is even more gratifying to be ranked a “Strong Performer” — a testament, in our opinion, to our solution’s capabilities, position, and traction with enterprise customers across industries. Here’s a s […]

Top Takeaways from KPMG’s 2018 US Customer Experience Excellence Analysis

Top Takeaways from KPMG’s 2018 US Customer Experience Excellence Analysis

June 19, 2018 by

This month, KPMG published its annual US Customer Experience Excellence Analysis titled Know me: The key to an individualized, personal customer experience. The survey behind the analysis included 7,500 U.S. consumers and 250 brands across 10 business sectors: financial services, grocery, non-grocery retail, restaurants & fast-food, entertainment & leisure, travel and hotels, logistics, ut […]

5 Common Personalization Hurdles (and How to Overcome Them)

5 Common Personalization Hurdles (and How to Overcome Them)

June 15, 2018 by

If businesses could implement personalization instantly, at the touch of a button, they would. Personalization is critical to providing a positive and effective customer experience, but as we all know, it is not quite as simple as pressing a magical button. As an overarching strategy, there are many areas to consider — including which customer points of interaction to personalize, what technolog […]

5 Reasons to Join Us at The Personalization Summit 2018

5 Reasons to Join Us at The Personalization Summit 2018

June 13, 2018 by

Registration is open for The Personalization Summit, now in its fifth year! Over 300 marketing, e-commerce, customer experience and product management professionals will gather at the Boston Park Plaza September 11-13, 2018 to explore the current and future state of personalization. Every year, The Personalization Summit is the industry-defining event for personalization and customer experience s […]

The Evolution of A/B Testing in a 1-to-1 World

The Evolution of A/B Testing in a 1-to-1 World

June 8, 2018 by

Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. For those reading this blog, we don’t expect this to come as a surprise. What may come as a surprise, however, is that te […]

What Makes for “Bad Data” for Personalization?

What Makes for “Bad Data” for Personalization?

June 5, 2018 by

We’ve all heard the expression: “Garbage in, garbage out.” It means that the quality of the input to a process will determine the quality of the output. If your inputs are bad, then your output will be too. The adage certainly applies to personalization — any occasion when you decide what experience to deliver to an individual based on something you have learned about him — because even […]

Breaking Down SiriusDecisions’ Personalization Deployment Method

Breaking Down SiriusDecisions’ Personalization Deployment Method

June 1, 2018 by

Last week, Jonathan Tam, Senior Research Director of Demand Creation Strategies at SiriusDecisions, presented a webinar with T.J. Prebil, Director of Product Marketing at Evergage, entitled “State of the Market for B2B Personalization.” In the webinar, Jonathan and T.J. shared research on personalization trends and offered examples of B2B personalization campaigns. In this blog post, I want to […]

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