Monthly Archives: July 2018

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Evergage Named a Leader in Gartner’s Inaugural Magic Quadrant for Personalization Engines, 2018

Evergage Named a Leader in Gartner’s Inaugural Magic Quadrant for Personalization Engines, 2018

July 31, 2018 by

We are excited to announce that Evergage has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2018. This is the first-ever Magic Quadrant in the category to be published by Gartner, one of the most respected analyst firms covering the technology industry. The report compares the 18 personalization vendors who met Gartner’s inclusion criteria for the category and, a […]

How to Establish a Personalization Management Office in Your Organization

How to Establish a Personalization Management Office in Your Organization

July 27, 2018 by

These days, personalization can no longer be considered a “nice to have.” It’s a requirement. As consumers come to desire — even expect —  relevant experiences, companies today are tasked with keeping up. With this comes the understanding that digital marketing roadmaps will involve personalization at every step, so the development and execution of a personalization strategy naturally i […]

Looking for E-Commerce Campaign Ideas for the Holidays? We’ve Got a Few

Looking for E-Commerce Campaign Ideas for the Holidays? We’ve Got a Few

July 24, 2018 by

July may seem early to be talking about the holidays. But for e-commerce companies, it’s not. For companies that drive a major chunk of their revenues during the holiday shopping season, it’s never too early to start planning campaigns — or even just testing new techniques that you can roll out later. When you consider that, according to the National Retail Federation, as many as 40% of holi […]

How Citrix Uses Evergage to Improve Demand Generation

How Citrix Uses Evergage to Improve Demand Generation

July 20, 2018 by

Let’s be honest: we’re all busy. As a business professional, when you’re researching a new product or service, you want the best solution for your organization — but you don’t want to waste time looking for it. You have lots to do and can’t dedicate hours and hours to sifting through website content to find answers to all of your questions. Unfortunately, however, that is what you have […]

B2B Marketers: What Netflix Can Teach You About Engagement

B2B Marketers: What Netflix Can Teach You About Engagement

July 17, 2018 by

There’s a reason Netflix, YouTube, and Hulu all have autoplay enabled on their platforms — it encourages engagement. Whether it’s the next episode in a series or a recommended piece of content, their goal is simple: keep you watching. They show you something they think will be relevant to you based on everything they have learned about your interests to encourage you to stick around. Digital […]

6 Must-Have Segments for Financial Services Personalization Campaigns

6 Must-Have Segments for Financial Services Personalization Campaigns

July 13, 2018 by

Segmentation is a fundamental component of digital marketing. When you segment your site visitors, you are dividing them into different groups based on some shared attributes or behaviors. When you think about your main customer segments, you may immediately start grouping them according to demographics or life stage — but there’s more to it than that. There are many ways to divide your visito […]

Personalization is a Retail Priority This Year: Here are 7 Ways You Can Personalize Too

Personalization is a Retail Priority This Year: Here are 7 Ways You Can Personalize Too

July 10, 2018 by

Personalization is a high priority for retailers looking to meet customer expectations this year, according to the recently published Forrester report by Brendan Witcher, The Top Retail Technology Investments In 2018. According to the report: “Thirty-six percent of US online adults think retailers should do more to offer personalized experiences. Retailers heed this expectation by continuing to […]

Creating and Delivering Emotionally Relevant Customer Experiences

Creating and Delivering Emotionally Relevant Customer Experiences

July 5, 2018 by

Can you ever truly understand your customers? Do you ever really know how they make purchase decisions? Chris Goward, Founder and CEO of WiderFunnel, seeks to answer these questions. He recently presented the webinar “Creating Emotionally Relevant Customer Experiences” in conjunction with Evergage. At the beginning of the webinar, Chris quoted one of his personal heroes, Tom Hopkins (author of […]

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