Monthly Archives: December 2018

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Getting Ready for Personalization for B2B Marketing in 2019

Getting Ready for Personalization for B2B Marketing in 2019

December 26, 2018 by

In the last few days of 2018, you’re probably looking forward to the new year and taking some time to firm up your 2019 marketing strategy. I know there’s a lot to consider, but ask yourself: what role does personalization play in your plan? Are you looking to deliver personalized experiences on one or more of your digital channels: website, mobile, email, in-app? It’s likely in your plan so […]

10 Articles to Get You Up to Speed on Email Personalization for 2019

10 Articles to Get You Up to Speed on Email Personalization for 2019

December 18, 2018 by

We found in our annual survey this year that three out of four marketers are personalizing their communications in email — which makes email the most personalized channel. This is great news, because with the volumes of email we all sift through every day, it doesn’t make sense to send irrelevant emails that will only serve to annoy your prospects and customers. But are marketers really doing […]

What to Look for in Personalization Technology for 2019

What to Look for in Personalization Technology for 2019

December 13, 2018 by

Believe it or not, 2019 is almost here! As you think through your marketing and customer communication strategies for the coming year, personalization is undoubtedly top-of-mind for you (after all, we found in our annual survey that 88% of marketers believe their prospects and customers expect a personalized experience). But a personalization strategy is only as good as the technology powering it. […]

Financial Services Marketers: What to Read As You Plan Your 2019 CX Strategy

Financial Services Marketers: What to Read As You Plan Your 2019 CX Strategy

December 11, 2018 by

I don’t think I need to explain the importance of the customer experience. Without customers, you don’t have a business. While everyone understands this in theory, not every business prioritizes the customer experience. Jim Marous of The Financial Brand and The Digital Banking Report said it best: Despite all of the talk about improving the customer experience, most financial institutions have […]

Gartner’s Critical Capabilities for Personalization Engines

Gartner’s Critical Capabilities for Personalization Engines

December 5, 2018 by

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader. The new Critical Capabilities report (available to Gar […]

Cyber Week is Over…Now What? 3 Ideas for Re-Engaging New Subscribers & Customers

Cyber Week is Over…Now What? 3 Ideas for Re-Engaging New Subscribers & Customers

December 3, 2018 by

This blog post was co-authored by Logan Goulett. You’ve poured your blood, sweat and tears (and budget) into your Black Friday and Cyber Monday strategies and came out on the other side relatively unscathed. And hopefully, of course, your company reaped the benefits. Congratulations! But now the real work begins. Like most retailers post-Cyber Week, you now have a list of newly acquired email su […]

testingpage2