Monthly Archives: January 2019

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Improve Onboarding and Trial Conversion Speed with Personalized Emails

Improve Onboarding and Trial Conversion Speed with Personalized Emails

January 15, 2019 by

In the SaaS world, getting users to understand the value of your platform and adopt it into their daily lives is of utmost importance. When prospects take a free trial, you want them to quickly see how easy your solution is to use and why it is worth the investment. And when new customers sign on, you want to do everything you can to usher them through the onboarding steps that will ensure their s […]

Stop Phoning In Your Emails: Evaluate Your Email Marketing Resolutions for 2019

Stop Phoning In Your Emails: Evaluate Your Email Marketing Resolutions for 2019

January 10, 2019 by

These days, you’re probably spending some time thinking about all the new trends and technologies that will affect your business this year. This is definitely important, but while you’re reading marketing predictions and contemplating how you’ll react to them, it can be easy to forget about your existing strategies. Take email marketing, for example. Email marketing has been around for a lon […]

6 Ways Higher Education Can Personalize the Prospective Student Experience

6 Ways Higher Education Can Personalize the Prospective Student Experience

January 8, 2019 by

In today’s world, visitors expect a tailored experience not just from the retail sites they shop, but across the board. They expect the content they engage with to be relevant, timely, and helpful. In other words, they expect personalization. This demand has permeated all industries — including higher education, an industry not historically known for its advanced digital marketing techniques. […]

The Future of Personalization: 2019 Predictions

The Future of Personalization: 2019 Predictions

January 3, 2019 by

The world of technology changes rapidly. It’s no different with personalization technology. With each passing day, advances are made that can help you better understand your customers and prospects and deliver more relevant experiences to them. It can be overwhelming to keep up. To help you get an idea of what will be coming this year, we’ve compiled some predictions for personalization in 201 […]

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