Monthly Archives: February 2019

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Customer Data Platform (CDP) Stats You Can’t Ignore

Customer Data Platform (CDP) Stats You Can’t Ignore

February 14, 2019 by

The buzz around the Customer Data Platform (CDP) technology category has exploded in recent years. I don’t think a day goes by when I don't run into an article that mentions CDPs (although I am a tech marketer). But as with all new martech classifications, there is a lot of confusion about what a CDP is and how it differs from other marketing technologies. As you continue on your journey to und […]

B2B Personalization Strategy: Treat the Buyer’s Journey Like a Bingo Card

B2B Personalization Strategy: Treat the Buyer’s Journey Like a Bingo Card

February 12, 2019 by

In a blog post I wrote at the end of last year, I explained how to prioritize your personalization campaign ideas so you can achieve the quickest time to value. This is a good approach to ensure your efforts deliver an ROI, but you’ll also want to think more broadly about the buyer’s journey at the same time. If all of your campaigns are at the top of the funnel, even if they are effective cam […]

Why and How Carhartt Delivers Individualized E-Commerce Experiences to its Shoppers

Why and How Carhartt Delivers Individualized E-Commerce Experiences to its Shoppers

February 7, 2019 by

We all understand the value that personalization brings to big sites with large inventories that cater to diverse audiences. Amazon sells what seems like an impossible number of products across an endless number of categories on its site. Netflix has far more content available to view than one person can realistically sift through in a single sitting. And neither targets a specific market — they […]

The B2B Buyer Journey is Unique for Everyone, so You Need to Personalize

The B2B Buyer Journey is Unique for Everyone, so You Need to Personalize

February 5, 2019 by

Throughout the years, a lot of time has been spent on the concept of “journeys.” Just do a quick Google search for “customer journey” or “buyer’s journey” to see all the different ways marketers have tried to simplify the concept. And while the traditional linear buyer’s journey is useful in helping us broadly understand the different steps involved in a typical purchase decision, […]

How to Personalize from Your Paid Media to Your Website and Back Again

How to Personalize from Your Paid Media to Your Website and Back Again

February 1, 2019 by

The ability to deliver consistent and relevant experiences across channels is a major goal for marketers. One of the main reasons the customer data platform (CDP) has taken off in recent years is to better address this challenge. As a first step to delivering effective cross-channel personalization, marketers need the ability to recognize and understand a person across touchpoints. One of the firs […]

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