Monthly Archives: August 2019

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Run Custom Reports and Analysis: Introducing the Evergage Data Warehouse

Run Custom Reports and Analysis: Introducing the Evergage Data Warehouse

August 28, 2019 by

Evergage customers consist of leading companies from several different industries, whose strategies and use cases for the Evergage platform vary widely.  To enable customers to monitor and analyze their initiatives, Evergage includes extensive built-in reporting and dashboard capabilities that customers use to track campaign statistics, segment performance, A/B test results, product views and pur […]

Your Personalized Agenda for The Personalization & CDP Summit 2019

Your Personalized Agenda for The Personalization & CDP Summit 2019

August 21, 2019 by

The Personalization & CDP Summit is right around the corner. Now in its sixth year, we’re expecting over 300 marketing, e-commerce, customer experience and product management executives, professionals and developers to gather at the Boston Convention & Exhibition Center September 18-20, 2019 to explore the current and future state of personalization and customer engagement. Registrants f […]

Personalization Inspiration: How Top Brands Think About Personalization

Personalization Inspiration: How Top Brands Think About Personalization

August 16, 2019 by

The world is becoming increasingly more personalized. If you take a look around, some of the most effective marketing campaigns are those which cater the messaging directly to you. We define personalization as the act of tailoring an experience or communication based on information a company has learned about an individual. This definition presents a seemingly unlimited number of ways to implement […]

Gartner’s Critical Capabilities for Multichannel Marketing Hubs, 2019

Gartner’s Critical Capabilities for Multichannel Marketing Hubs, 2019

August 13, 2019 by

On July 29th, Gartner published a new research report titled “Critical Capabilities for Multichannel Marketing Hubs.” Authored by Noah Elkin, Benjamin Bloom, Colin Reid and Joseph Enever, the research was issued a few months after the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs was published, an important industry report in which Evergage was positioned as a Visionary. Accordin […]

How to Use Qualitative Research to Kickstart Your Segmentation Process

How to Use Qualitative Research to Kickstart Your Segmentation Process

August 9, 2019 by

Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base.  Companies often use segments to identify the needs of one customer group over another to help them figure out their target markets and refine their messaging. They use them to understand the differences between people tha […]

How to Optimize Your In-App Messaging Strategy

How to Optimize Your In-App Messaging Strategy

August 7, 2019 by

Software marketers spend lots of time and energy finding potential customers, driving them to their sites and encouraging them to convert to leads or free trials and eventually become paying customers. But once a person or account becomes a customer, there may be a steep learning curve. Users will not immediately know everything about your product or service . Ideally, a customer success or suppor […]

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