Monthly Archives: September 2019

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Gartner’s Critical Capabilities for Personalization Engines, 2019

Gartner’s Critical Capabilities for Personalization Engines, 2019

September 30, 2019 by

We are pleased to announce that, for the second consecutive year, Evergage received the highest overall scores for each of the three use cases identified in Gartner’s 2019 “Critical Capabilities for Personalization Engines” report. Published on September 17, the new report – authored by Jennifer Polk, Martha Mathers and Jason McNellis – comes on the heels of the Gartner Magic Quadrant fo […]

Introducing Evergage Gears Marketplace

Introducing Evergage Gears Marketplace

September 26, 2019 by

Last week was a particularly busy and exciting week. We held our sixth annual Personalization & CDP Summit, which brought together more than 300 people to learn, share and network. And we unveiled the Evergage Gears Marketplace, a first-of-its-kind library of easily installable components (or “Gears”), including connectors, extensions, templates and more.  The Gears Marketplace, which bui […]

Meet the Speakers You’ll See at The Personalization & CDP Summit 2019

Meet the Speakers You’ll See at The Personalization & CDP Summit 2019

September 17, 2019 by

The Personalization & CDP Summit 2019 is happening this week, and there are so many amazing speakers lined up to share their experience and expertise with our 300+ attendees. Let me introduce you to them. Main Stage Keynotes First and foremost, we have the speakers you’ll see on the main stage during the keynotes. Those speakers include: Karl Wirth, Evergage You’ll hear from Karl, Evergage […]

Demystifying the Customer Data Platform: 5 Things Your CDP Should Do

Demystifying the Customer Data Platform: 5 Things Your CDP Should Do

September 12, 2019 by

Forget about the marketing technologies you currently use or plan to use for a moment and just think about your customer experience. At the highest level, your customer experience is a factor of all your different data sources (that you use to understand your customers) and each of your channels (that you use to interact with customers).  The customer data platform (CDP) has emerged as the techno […]

The 8 Marketing Channels You Should Be Personalizing

The 8 Marketing Channels You Should Be Personalizing

September 5, 2019 by

It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty safe to assume they are. There will be four connected devices for every person in the world by 2020. There will be 5 billion mobile internet users by 2025. And 58% of total US retail sales will be dig […]

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