As our team at Apptegic has grown, we've been buying more and more business cards on VistaPrint.

Since we think about smarter (behaviorally-based on site) communication with customers 24x7, we started thinking about what VistaPrint could do to delight their customers.  We came up with a lot of ideas.  In the interest of a short video, I highlight these three:

  • Make the headerbar more personal.  Welcome me back.
  • Tailor the journey to the shopping cart.  Make it shorter for repeat customers who are always in a hurry.
  • The offers on the shopping cart should change if I have already accepted them.

These suggestions point to two principles.  In a web experience, behaviorally-targeted messages can help you maximize your use of space and your customers' time:

  • Space: Your use of space can be improved by changing out offers to which your customers have already responded and by only showing relevent offers and content.
  • Time: Tailoring the customer journey through the web experience makes the best use of customer time.

Without further ado, here is the video: