Registration is open for The Personalization & CDP Summit, now in its sixth year! This year, over 300 marketing, e-commerce, customer experience and product management professionals will gather at the Boston Convention & Exhibition Center September 18-20, 2019 to explore the current and future state of personalization and customer engagement.

The Personalization & CDP Summit is the industry-defining event for personalization and customer experience strategy, planning and execution. This year’s theme is “Connecting in the Age of Machine Learning,” and the event will be bigger and better than ever before.

For those planning to attend The Personalization & CDP Summit 2019, here are the top five things you can look forward to.

1. 30+ Sessions Across Multiple Unique Tracks

The event’s agenda features 30+ total sessions and 4 unique tracks per day covering the hottest topics in personalization and customer engagement. Through a variety of panels, workshops, presentations, and real-world case studies featuring leaders and practitioners across industries, you’ll learn proven strategies and solutions to solve some of the biggest challenges your company faces.

Roll up your sleeves as you dive into topics such as:

  • Bringing data sources together to create a single picture of each prospect or customer
  • Making the most of your data within a customer data platform
  • Delivering individualized experiences across web, email, mobile, advertising and in-person channels
  • Discovering successful strategies for personalization campaign development and execution
  • Enabling developers to support business users with templates, integrations and more

There will be something for everyone, so bring your campaign managers, strategists, data analysts, and developers with you!

2. Three Keynotes this Year!

We have amazing keynote speakers lined up including Karl Wirth, CEO and Co-founder at Evergage, Abhishek Dalmia, Director at The Boston Consulting Group, and Sheryl Kingstone, VP of Customer Experience & Commerce at 451 Research.

They’ll be addressing the challenges marketers face in building real human connections in the digital age and they’ll offer tips and best practices for successfully leveraging customer data, machine learning, and more. You’ll walk away from these keynotes well-prepared to face the future of marketing.  

3. 1-on-1 Training and Strategy Sessions

During the event, grab some time with product experts in the Evergage Lounge. You’ll be able to schedule time in advance and enjoy a one-on-one deep dive to discuss your company’s pain points and receive complimentary strategy and advice on next steps.

And if you’re an Evergage customer, you’ll enjoy exclusive access to the Evergage Client Operations team during Live Lab hours. Interact with the team that gets it all done behind the scenes. Consider this the Evergage “Genius Bar.” Bring your challenges and get concrete solutions.

4. New Venue + Location

If you’ve attended in the past, you’ll notice the event has moved to the Boston Convention & Exhibition Center (BCEC). Located in Boston’s new and innovative Seaport District, you’ll have access to Boston’s top restaurants, shopping, fitness classes, harbor views and more.

Immerse yourself in the full Summit experience and stay onsite! Our hotel room block is through YOTEL Boston. Located just a short walk from the BCEC, YOTEL is unlike other hotels in that it is uncompromisingly designed around its guests, taking the essential elements of luxury hotels and placing them into their cabins (YOTEL speak for hotel rooms). Enjoy panoramic views of the Boston skyline and harbor at the hotel’s SKY BAR on the 12th floor of the hotel. Immerse yourself in signature tech-driven services like check-in at self-service kiosks or even get meals to-go delivered to your cabin by YO2D2, the resident robot butler.

5. Networking Opps

Don’t miss this year’s Welcome Reception on Wednesday, September 18th at Legal Harborside to kick off Summit. Enjoy waterfront views, indulge in hors d'oeuvres and sip on cocktails as you mingle with fellow personalization and customer experience gurus, expert speakers and the Evergage team.

On the first official day of the event, September 19th, engage in morning and afternoon networking breaks, roundtable discussions during lunch, and an early evening cocktail reception to celebrate the conclusion of Day 1 at Lawn on D. The networking continues the next day with breakfast, a morning break, lunch and a closing reception in the afternoon.

Join Us for the Event!

Don’t miss out! Register today and visit The Personalization & CDP Summit page for more information on the agenda, speakers, venue and more!

Questions, suggestions, comments? Contact the Evergage Summit team!