Evergage’s vision is to make it possible for marketers to personalize the digital experience for each and every visitor and user.
Now this vision is achievable! I am excited to announce the launch of Evergage’s new Personalized Experience Management enhancement to our real-time web personalization platform.
The capabilities empower marketers to create targeted campaigns to personalize any aspect of a visitor’s experience – on a computer or mobile device – with targeted dynamic content. Marketers can also:
- Edit inline content. Simply click on text and edit inline then target it
- Group multiple messages and inline changes into one experience
- Coordinate different targeted experiences into one campaign
- Report clearly with enhanced Campaign Reporting
- Leverage Evergage for all A/B testing needs – test the effectiveness of one experience against other experiences
- Vary experiences based on persona, behavioral segment or test group
Making the digital experience the best for each person will make it relevant, meaningful and memorable for them; therefore, marketers can accomplish engagement, conversion and retention goals.
For more information, please read the press release.