If you are like most marketers, your organization is placing greater emphasis this year in digital marketing, investing in channels like search, email and social. That’s not surprising – each of these channels demonstrates increases in ROI year over year and provides marketers with clear methods for measuring success and growing opportunities. And yet, for most something is missing.
While organizations are increasing the amount they invest in search, email, social media, and other digital marketing channels, they may not be investing enough where it matters most – the place where customers are expected to convert. If digital marketing efforts drive customers to your website, does your website have the ability to convert them into paying customers?
Evergage recently published an eBook entitled “The ROI of Relevant Marketing” which asks the question: Why do marketers invest in creating relevant, personalized experiences in channels such as search, email, and social media, but overlook the lack of a relevant experience being delivered by the website all of these channels are driving to? It is not enough today to simply drive traffic to your website. Your website needs to be a destination, designed to deliver relevant content and a highly personalized experience rather than a static, one-size-fits-all engagement.
Here are just a few of the highlights from The ROI of Relevant Marketing:
Understand the real-time benefits of web personalization versus a static website
Discover real-time web personalization tactics using search keywords to drive relevance
Make the most of a customer’s expressed interest in email and social media to be personal
Learn tangible results that you can achieve by driving leads to a personalized website
Download our ebook and learn why real-time web personalization is critical to maximizing your investment in search, email, and social marketing campaigns. You will learn how highly personalized websites drive better engagement, higher conversions, and increased revenue online. And you will learn about specific tactics and case examples in which relevant website personalization delivers.