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Ideas and Strategies for Real-Time Personalization

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4 Areas to Focus on to Become a Better Marketer

How people are buying has changed. The focus has shifted from the sales cycle, to the buyer cycle. Most organizations are so busy selling, they often forget to provide their potential customers with meaningful content. Meanwhile, buyers are getting fed up. I picked up a few key takeaways -- like this one -- from David Meerman Scott at the 2015 MassTLC Sales and Marketing Summit that can help marketers create a better experience for the buyer and increase overall sales. Here are four areas I noted during David’s session that you should focus on: 1. Provide Great Content As many of you know, great content drives sales and marketing. The most successful content comes from the top of your organization. Content creation and thought leadership should come from the CEO or CMO, not just the marketing team. And if adding [...]

9:37 am|Demand Gen and ABM|Comments Off on 4 Areas to Focus on to Become a Better Marketer

A Guide to Putting Your Personalization Strategy into Action

Stop us if you’ve heard this one before — web personalization is a critical component of your digital marketing strategy. In fact, 75% of marketers we surveyed are already using some form of web personalization. And on top of that, 90% of marketers say personalization is important to their organization’s long-term goals. That’s all good news for digital marketers. Unless of course you’re in that 25% of marketers not using web personalization. Fortunately, Evergage has a solution to help you move things along. Quick. The first step is downloading our complimentary Ultimate Web Personalization Planning Guide. If you are looking to jump-start a web personalization strategy in 2015 without breaking the bank or straining your resources, this guide is an excellent place to begin. In it you’ll discover an incremental approach to designing and implementing a cost-effective plan, not to [...]

10:49 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on A Guide to Putting Your Personalization Strategy into Action

Using In-App Messaging to Engage and Convert Your Customers

Do you need to communicate more effectively with your online users? Are you responding in real-time to individuals while they are engaged in your online application or website? Learn how Brainshark, the leading business presentation solution provider, uses real-time behavior-based web messaging to engage and convert their users throughout the customer lifecycle. Join Art Gehring, VP of Demand Generation at Brainshark, and Andy Zimmerman, CMO at Evergage for an interactive discussion on real-time in-app messaging and learn how to: Communicate with users in the moment while they are engaged Drive more value from freemium products to cross-sell, upsell and/or upgrade Convert more website and blog traffic Determine where customers are in the lifecycle The results? Don't miss them. View the webinar replay.

12:28 pm|Customer Success|Comments Off on Using In-App Messaging to Engage and Convert Your Customers

Personalized Experience Revolution: Evergage Client Summit 2014

You say you want a revolution, well you know, we all want to change the world... About 100 clients gathered in our shiny new office space in Davis Square, Somerville (through which Paul Revere took his midnight ride), on October 8th for what would become the start of the Personalized Experience Revolution: the first annual Evergage Client Summit 2014. From Percussion Software to Publisher’s Clearing House, Cartera Commerce to Repsly to Rue La La and Boston College, the attendees were greeted with a generic slide presentation designed for the general audience at the lowest common denominator. “Welcome!” one of the first slides read. “Not on my watch,” declared Karl Wirth, co-founder and CEO. “Open your folders and you’ll find an appropriately written, personalized note suggesting content you will find relevant and valuable today, or thanking you for traveling from Long [...]

Bridging The Gap From In-Store To Online Sales With Personalization

The importance of driving traffic to your website goes without saying, but what are marketers doing once a visitor arrives on their site? Many sites are static meaning that every visitor has the same, one-size-fits-all experience, no matter who they are, where they came from or what they have clicked on. Marketers have been focused on getting people to their website – think of all that money spent on email, display and search to succeed this goal. But now it’s time to think about what they’re doing once a person visits a website. How can you create a better customer experience and help people reach their goals? When I walk into a store, a salesperson will most likely approach me, ask me what I am looking for, my preferences, and ask me if I need help with anything. If I [...]

11:51 am|Demand Gen and ABM|Comments Off on Bridging The Gap From In-Store To Online Sales With Personalization

45 Ways to Personalize Your Website

1. Calls to Action The CTA is the ultimate action that converts a visitor to a subscriber, or better yet, a paying customer. Doing away with generic ‘click here’ buttons and tailoring your CTAs to your visitors will enhance your conversions. 2. Remember your visitors Whether it’s during a one-on-one sales interaction or on your website, remembering a visitor with a simple Welcome Back message will make them feel important while giving them an awesome online experience! 3. Present visitors with relevant content When a visitor clicks on something on your website, you can determine what they are interested in. With this knowledge, you can present that relevant content that will increase engagement and conversion. 4. Welcome message When you walk into a store, there is usually someone that welcomes you in. Your website can also welcome first time visitors. [...]

How To Get Started With Real-Time Personalization On Your New Website

So you just finished your website redesign? Don’t worry, it’s not too late to incorporate real-time website personalization. You might wonder what does it have to do with design? Well, as Steve Jobs once said, design is not just about what something looks and feels like. It’s about how it works. Your website is the face of your company, the first place potential customers visit to learn about you and your offerings. Real-time website personalization helps people navigate your site by showing relevant messages based on who that person is and where they have clicked. Here are three important reasons your new website should include this useful feature that generates big-time results: 1. Improve Your Conversion Rates Using real-time personalization, you can increase the relevance of your website content based on your visitors’ behaviors, in the moment. This method has proven to increase [...]

10:33 pm|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on How To Get Started With Real-Time Personalization On Your New Website

How To Implement Personalization While Planning a Website Redesign

So you’re planning a website redesign? Now is the perfect time to think about real-time website personalization. You might wonder what does it have to do with design? Well, as Steve Jobs once said, design is not just about what something looks and feels like. It’s about how it works. Your website is the face of your company, the first place potential customers visit to learn about you and your offerings. Real-time website personalization helps people navigate your site by showing relevant messages based on who that person is and where they have clicked. Here are three important reasons your website redesign should include this useful feature that generates big-time results: 1. Improve Your Conversion Rates Using real-time personalization, you can increase the relevance of your website content based on your visitors’ behaviors, in the moment. This method has proven [...]

10:33 pm|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on How To Implement Personalization While Planning a Website Redesign

TeamSupport Creates a Better User Experience, Sees Big Results

TeamSupport is an award-winning cloud-based customer support and help desk solution that harnesses the power of collaboration so that B2B organizations can deliver a remarkable customer experience. Its help desk features include customer service portals, live chat, reporting, ticket management and automation, embedded images and more. TeamSupport has a host of integrations including Jira, Salesforce, Mailchimp and Dropbox. The company wanted a better understanding of how both free trial customers and paying customers were using their online application. The team sought a faster way to monitor user engagement and the usage of new or improved product features to improve customer experience. TeamSupport was in search for a web-based solution with an intuitive interface, easy navigation and reporting as well as a solid alerting system. TeamSupport turned to Evergage as a simple solution to track app usage and customer activity. The [...]

10:32 pm|Customer Success|Comments Off on TeamSupport Creates a Better User Experience, Sees Big Results

What Do You Really Think About Real-Time Marketing?

What are your perceptions of real-time marketing? Is it a critical component of your 2014 strategy? Or is it something on your “if only we had the time and resources” wish list? In either case, there are a lot of marketers who think like you. We learned that (and a lot more) from our recent Perceptions of Real-Time Marketing survey, conducted with 114 digital marketers in 18 countries. For example, we learned that a majority of digital marketers consider real-time marketing critical to their efforts, and plan to invest in real-time technology in 2014: ·       76% of marketers are using real-time marketing today ·       88% of marketers consider it important to their 2014 plans ·       41% of marketers have included it in their 2014 budgets While those are encouraging numbers when examining how marketers value real-time marketing, there are still [...]

10:30 pm|Demand Gen and ABM|Comments Off on What Do You Really Think About Real-Time Marketing?

Why Is Real-Time Website Personalization Important?

When it comes to making a great first impression and converting leads, your website is where the magic happens. Just like a salesman gathers information from customers throughconversation, your website gathers information through visitor actions and behaviors. As you understand more about your potential customers, you can fine-tune your responses, engage, and better educate them on the offerings that are relevant to each individual person. Real-time behavior-based personalization will help your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. But how do you get started? What kind of messages can you implement today? In 35 Ways To Do Real-Time Personalization, the guide will show you several examples of real-time personalization in action. Why is Real-Time Website Personalization Important?   Just because someone visits your website doesn’t mean he or she will buy that same day. But [...]

10:29 pm|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on Why Is Real-Time Website Personalization Important?

TribeHR Improves User Experience, Sees 30% Increase In Active Users

TribeHR is a social human resources software company. Its easy-to-use tools are used by businesses worldwide, helping them simplify the HR process. The company was recently acquired by NetSuite.    TribeHR wanted to ensure that new users were experiencing a positive in-app user experience and were receiving the materials to guide them through onboarding and free trial period. Emails targeted at new users that included training materials were getting lost in the inbox, and TribeHR was getting that feedback from their customers. The company wanted to find a better way to communicate and educate their users - while they were engaged in their online application.   With Evergage’s behavior-based messaging feature, TribeHR was able to embed training videos and messages in their website and product, relevant to what the customer is working on. This provided education and guidance during the [...]

10:28 pm|Customer Success|Comments Off on TribeHR Improves User Experience, Sees 30% Increase In Active Users

Gardener’s Supply Company Targets Pinterest Audience, Drives Conversions

Gardener’s Supply Company provides millions of gardeners nationwide with supplies, outdoor equipment, and apparel through their catalogs, website and retail stores. Gardener’s Supply saw a high-volume of traffic to Gardeners.com from social sites, but visits driven by Pinterest had a very low conversion rate. The company wanted to find a way to acknowledge, capture, and convert this segment of Pinterest visitors – most of whom were new to the Gardener’s Supply brand. Gardener’s Supply tapped Evergage to help them start capitalizing on their Pinterest traffic in a big way by launching a welcome message based on where the visitor came from. The company launched a welcome message popover on their website targeted at Pinterest visitors that included a discount and email address capture to help increase engagement and drive conversions. By launching this targeted popup tailored specifically for the Pinterest audience, Gardener’s Supply saw a 3x increase in conversions from the Pinterest social channel. Additionally, [...]

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