Evergage Blog

Ideas and Strategies for Real-Time Personalization
AJ Bikowski

About AJ Bikowski

AJ Bikowski is Senior Experience Designer at Brooks Bell, an Evergage partner. AJ delivers design and UX strategy for FedEx, IHG, and other Brooks Bell clients. He has extensive experience in graphic design, website optimization, and user experience research. He holds a bachelor’s degree in journalism and mass communication with a concentration in visual communications and a minor in psychology from the University of South Carolina.

3 Ideas from Brooks Bell for Improving Transparency in Your Personalization

Everyone has had that weird feeling. You visit a website that’s been personalized to the point where you think they have bugged your house and may have access to your social security number. It’s not a good feeling. No one wants to feel like they’re being stalked! Don’t let your personalization make visitors uneasy. The personalized messages and experiences you deliver should come across as friendly and helpful, not creepy. Here’s how to do that. 1. Be Transparent Disclose your privacy policy, data collection and data sharing policies. There is a huge paradox in this because explicitly introducing privacy language has been shown to increase reported privacy concerns. However, doing so simultaneously diminishes the effect of privacy concerns on consumer behavior. And given the EU GDPR legislation now in effect, this is particularly important. Research has found that the inclusion [...]

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