2019 is the Year of the CDP for Financial Services

We are living in an era where hyper-personalized service is a table-stakes expectation from consumers, and they are willing to share more and more personal data with brands in exchange for this personalized service and attention. The amount of data that is being created is staggering. Over 90% of the world’s data has been generated over the last 24 months alone. As a result, financial services firms have collected more data than they know what to do with. Despite the inordinate amount of data they have about their consumers, many financial services institutions (FSIs) struggle to provide a consistent brand experience across digital and physical channels. According to a McKinsey study, the top challenges brands face to build true omnichannel experiences are: lack of customer analytics across channels (67%), having a siloed organization (48%), poor data quality (45%), and inability [...]