Dave Parsons

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Dave Parsons

About Dave Parsons

Dave is Customer Success Director at Evergage focused on B2B, gaming, and entertainment, with both a local and international customer base. Passionate about personalization, Dave excels at building strong relationships with our clients, identifying growth opportunities, and using Evergage to make clients successful. When he’s not working to personalize the world, Dave is a dad to three busy children, dabbles with cycling and running 5K's, and is currently trying to grow vegetables.

How to Enhance Your Content Strategy with Personalization

We are a living in a ‘now’ society – we don’t like to wait for anything! Whether it is choosing expedited shipping to get our goods sooner, or sharing our driving experiences with others to collectively reduce our journey times. Why should your content strategy be any different? You should know the destination or end goal you want your website visitors to take – whether it is to sign up for a newsletter, download an eBook or spend more time on your site. Use the steps they are taking on your site to gauge their interest level, then you can create shortcuts to help them get there sooner, based on how others have engaged with your content or achieved a goal. Plan Your Journey It starts with thinking about your overall goals (corporate and marketing) and then think about the [...]

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