My Takeaways from Evergage’s Personalization Summit 2018: Realizing the Dream

This was my second consecutive year attending The Personalization Summit. When I attended last year as a new Evergage customer, the world of personalization seemed more like an emerging technology than something digital marketing was ready to embrace as a standard. What a difference 12 short months has made. The landscape has changed, and web marketing has evolved into a new iteration – one that’s ready to embrace the dynamics of personalization. The days of static, one-size-fits-all experiences are quickly becoming a thing of the past. And as exciting as that realization was, my very next thought was to prepare myself for what I was going to see over the next two days. The Keynotes My job at Citrix is to operationalize our personalization practice. A common issue I’m faced with is that my internal customers don’t have the benefit [...]