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Evergage Blog

Ideas and Strategies for Real-Time Personalization
Dennis White

About Dennis White

Dennis is a Business Analyst in the Digital Marketing Services Department at Citrix Systems in Fort Lauderdale. As an Evergage customer, he has championed the platform as the personalization technology for the Citrix web ecosystem.

My Takeaways from Evergage’s Personalization Summit 2018: Realizing the Dream

This was my second consecutive year attending The Personalization Summit. When I attended last year as a new Evergage customer, the world of personalization seemed more like an emerging technology than something digital marketing was ready to embrace as a standard. What a difference 12 short months has made. The landscape has changed, and web marketing has evolved into a new iteration – one that’s ready to embrace the dynamics of personalization. The days of static, one-size-fits-all experiences are quickly becoming a thing of the past. And as exciting as that realization was, my very next thought was to prepare myself for what I was going to see over the next two days. The Keynotes My job at Citrix is to operationalize our personalization practice. A common issue I’m faced with is that my internal customers don’t have the benefit [...]

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