Don’t Wait on Personalization When Redesigning Your Website

I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s not add anything else to the to-do list until we’re done here.” It’s seems like everything else stops during the redesign. When a redesign and personalization initiative are on their roadmap, the majority of marketers I speak to go “heads-down” to complete the redesign first and then start on personalization afterwards. But it doesn’t always need to happen in that order. Here’s a look at the benefits of incorporating personalization within a redesign effort. Before the Redesign Before you begin, spend some time researching, planning and testing. Start by considering how visitors are interacting with [...]