Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies

About Emma Siemasko

Emma Siemasko is a content marketing strategist and owner of Stories by Emma. Emma has worked as both a content marketing strategist at a top tier tech company and as a creative writer at an agency, and is intent on providing the world with the best insights on productivity and optimization through more effective marketing.

Content Marketing Opportunities to Explore: Stats Roundup

In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very often we find those answers thanks to content marketing. Companies of all shapes and sizes are using content to educate their audience and provide value. According to Content Marketing Institute, 88% of B2B marketers are using content marketing as part of their greater marketing strategy. But, of course, it’s not just a B2B tactic. B2C marketers are putting more budget toward content marketing as well. This year, they’re allocating 32% of their total marketing budget, on average, to content marketing (vs. 25% last year). Despite the high adoption rate, marketers still struggle to get content marketing right. Marketers still find it difficult to generate leads from [...]