3 Tips for Targeted A/B Testing

A critical aspect of successful personalization is the ability to test multiple experiences for different audiences and quickly identify the best performing option for each audience. Marketers can do this with targeted A/B testing, which lets you test customer experiences live and, once you have sufficient traffic, rapidly identify the most effective content, offers, messages, and more. Here are three of our top A/B testing tips to guide you to delivering successful personalized experiences: 1. Select goals carefully and examine results of all business goals when testing Choose metrics that relate to your business goals. When optimizing for one metric, be aware of the impact on other important goals. The purpose of a campaign may be to increase average order value; however, a campaign targeted at this goal could end up causing a reduction in conversion rates and have an [...]