13 Website Personalization Tactics for Higher Education

With 58% of admissions counselors reporting that they failed to meet their admissions goals in the 2015-16 cycle, higher education enrollment groups are feeling the pressure to reach more prospective students to meet their enrollment targets. To close the gap, admissions groups are pursuing international students, increasing discounts, and lowering admission standards. Some forward-looking schools are improving their overall marketing strategies to include improved tracking, marketing automation, email and website personalization. In this post, I’ll introduce the topic of website personalization for higher education and discuss 13 different ways to use it to improve enrollment. Who Should Higher Education Websites Personalize For? To begin, let’s talk about our target audience. In higher education, the best audiences to target with personalization on the website are (1) prospective students and (2) alumni and donors. Given that this post is focused on driving [...]