jason-smith

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Jason Smith

About Jason Smith

Jason Smith helps businesses and universities understand how digital channels impact the customer journey. Applying research, he redefines complex sales processes to integrate digital touchpoints that result in sales and customer engagement growth. He is the founder of OHO Interactive (www.oho.com), a 30-person research and data-driven digital agency in Boston that serves higher education, travel and healthcare clients. Follow Jason on Twitter: @jason_smith

13 Website Personalization Tactics for Higher Education

With 58% of admissions counselors reporting that they failed to meet their admissions goals in the 2015-16 cycle, higher education enrollment groups are feeling the pressure to reach more prospective students to meet their enrollment targets. To close the gap, admissions groups are pursuing international students, increasing discounts, and lowering admission standards. Some forward-looking schools are improving their overall marketing strategies to include improved tracking, marketing automation, email and website personalization. In this post, I’ll introduce the topic of website personalization for higher education and discuss 13 different ways to use it to improve enrollment. Who Should Higher Education Websites Personalize For? To begin, let’s talk about our target audience. In higher education, the best audiences to target with personalization on the website are (1) prospective students and (2) alumni and donors. Given that this post is focused on driving [...]

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