How to Differentiate in E-Commerce

Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. As an e-commerce marketer, how do you differentiate? How can you ensure that your website is not seen as a commodity? Start by creating better e-commerce shopping experiences to drive customer loyalty. Relationships and value propositions in the real world Think about most products you buy. Some of them are actual commodities, like sugar. In some situations you’ll pay more for sugar at a store that’s closer and more convenient to you.  At other times, however, you may be willing to drive further to a warehouse club or big-box store like Costco because it will save you money. Other products you buy are unique, or have strong brands you identify with. But even a Ferrari, which is clearly not [...]