Evergage Blog

Ideas and Strategies for Real-Time Personalization
Josh Soupir

About Josh Soupir

Josh is an e-commerce marketer (and Evergage customer) striving to build an awesome user experience for customers across online channels. He enjoys creating things, and always has Photoshop open at work. Outside the office, Josh love to cook, play sports, tour breweries, and is a self-proclaimed world class shower singer.

4 Ways to Become a Personalization Ninja

You’ve heard it at countless conferences: personalization is the next big frontier in online marketing. Seventy-seven percent of marketers say real-time personalization is crucial to growing their online business. So the question becomes, how do you make personalization a reality for your business without blowing up your budget like the Death Star? The exciting thing is, there are now affordable solutions that make personalization a tangible revenue producing reality, rather than an abstract concept touted at every conference. But after you decide to buy personalization software, where do you begin? As with any new technology, it will only be as effective as the people using it. How do you train your brain to think like a personalization ninja? Mastering personalization opens the door to accomplish almost anything related to your on-site experience. Take a minute and just think of what your [...]

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