In order to have a successful content website, marketers must deliver relevant content at the right time to keep visitors engaged - and keep them coming back. Generic and static websites are a thing of the past and updating your site with new content isn’t enough. In fact, online consumers are demanding more personalization. According to Janrain, nearly three quarters (74%) of online consumers get frustrated with websites when content appears that has nothing to do with their interests. And in a recent Evergage survey, 88% of digital marketers consider real-time marketing critical to their efforts and many plan to invest in it this year. Given these stats, getting started with personalization is a must. Let’s look at 19 real-time personalization examples of how you can create a better online experience for your visitors that drives more engagement including time spent on [...]
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