Your customers’ success with your product starts long before they are your customers. And it starts with you understanding their needs before they do and speaking to those needs. As a web content management system vendor, we know that our customers aren’t buying software--they’re buying the ability to produce website content to help them achieve their business goals. Designing your content strategy around your customers’ needs will help lead them to you, help build a case in your favor, and give them a roadmap for successfully using your product. Tailoring your content and your website visitors’ experience to what you know about their needs also shows them a commitment to their success rather than just your sales targets. Tailoring your content and your website visitors’ experience to what you know about their needs also shows them a commitment to their [...]
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