Katherine Emley

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Katherine Emley

About Katherine Emley

Katherine is the marketing intern at Evergage, working on a variety of projects across marketing, ranging from content creation to website updates to social media. When she’s not soaking up new information, asking a million questions, and reading on her long commute, she enjoys traveling, grabbing her second cup of coffee, and taking a dip in her family’s pool.

What My Marketing Internship Taught Me About Working at Evergage

My path to Evergage began with the decision to explore B2B marketing during my last summer of college. My previous experience in B2C marketing had given me a great lay of the land, but I didn’t want to graduate without an understanding of both sides of the coin. A marketing internship with Evergage made a lot of sense. As a B2B software company – and an industry-leading one at that – I knew it would be a great environment to grow my marketing skills while contributing to game-changing technology. Less obvious to me, at least prior to my interviews, was the difference that talented and passionate coworkers, a flexible environment, and transparent values could make in my career development. My experience has challenged me and allowed me not only to grow as a marketer, but has also granted me the [...]

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How to Establish a Personalization Management Office in Your Organization

These days, personalization can no longer be considered a “nice to have.” It’s a requirement. As consumers come to desire — even expect —  relevant experiences, companies today are tasked with keeping up. With this comes the understanding that digital marketing roadmaps will involve personalization at every step, so the development and execution of a personalization strategy naturally involves many stakeholders across a variety of business divisions. In large enterprise organizations especially, ensuring buy-in and cross-departmental coordination can seem like an insurmountable challenge. It doesn’t have to be, however.   Creating a personalization management office (PMO) allows organizations to build and scale a personalization program efficiently, forge accountability, and ensure buy-in across the organization. The PMO is comprised of individuals across different business groups and acts as the personalization strategy and technical resource as well as the point of coordination [...]

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5 Common Personalization Hurdles (and How to Overcome Them)

If businesses could implement personalization instantly, at the touch of a button, they would. Personalization is critical to providing a positive and effective customer experience, but as we all know, it is not quite as simple as pressing a magical button. As an overarching strategy, there are many areas to consider — including which customer points of interaction to personalize, what technology solution to use, who will oversee the program and how will it be implemented across an organization. But given the business benefits, these considerations should not scare anyone away from pursuing personalization. I recently interviewed a few experts on the Evergage Customer Success team to get some insight into getting started with personalization. In this article, I outline some personalization hurdles first-time personalizers face, and describe the experts’ recommendations for overcoming those challenges to become a personalization rockstar! [...]

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