6 Ways Higher Education Can Personalize the Prospective Student Experience

In today’s world, visitors expect a tailored experience not just from the retail sites they shop, but across the board. They expect the content they engage with to be relevant, timely, and helpful. In other words, they expect personalization. This demand has permeated all industries — including higher education, an industry not historically known for its advanced digital marketing techniques. However, personalization is no longer a “nice to have” for colleges and universities, but a requirement that prospective students now demand as they navigate the process of deciding which school is right for them.   In this blog post, I’ll walk through six of the personalization use cases that higher education institutions can take advantage of to improve each prospective student’s website experience. 1. Continue the Conversation When visitors first land on your site, you may not know much about [...]