katherine-lloyd

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Katherine Lloyd

About Katherine Lloyd

As a Customer Success Manager, Katherine specializes in the B2B and Education verticals empowering her clients achieve 1-to-1 personalization success. When she is not in the office, she is traveling or thinking about where to go next. She also can be found around Boston seeking out the next best restaurant.

It’s a Conversation: Engaging with B2B Prospects on the Marketing Site

If you talked only about yourself with every person you met at a party, you’d quickly find that people start moving away from you in search of better, more engaging conversations. The same can be said about your interactions with your customers. They can’t be one-sided and self-serving. Building a relationship requires conversations. From a person’s initial entry point into your funnel and throughout his journey to becoming a loyal customer, it’s important to remember that building a successful relationship requires a mutual exchange. You can’t just push your own agenda (e.g., use this feature, buy more product, etc.) and expect a happy customer. In the B2B world, the conversation doesn’t usually start when a salesperson has an initial meeting. It starts well before that in the digital world with a website visit. And the website offers an ideal venue [...]

9:40 am|Demand Gen and ABM|Comments Off on It’s a Conversation: Engaging with B2B Prospects on the Marketing Site

6 Ways Higher Education Can Personalize the Prospective Student Experience

In today’s world, visitors expect a tailored experience not just from the retail sites they shop, but across the board. They expect the content they engage with to be relevant, timely, and helpful. In other words, they expect personalization. This demand has permeated all industries — including higher education, an industry not historically known for its advanced digital marketing techniques. However, personalization is no longer a “nice to have” for colleges and universities, but a requirement that prospective students now demand as they navigate the process of deciding which school is right for them.   In this blog post, I’ll walk through six of the personalization use cases that higher education institutions can take advantage of to improve each prospective student’s website experience. 1. Continue the Conversation When visitors first land on your site, you may not know much about [...]

9:04 am|Demand Gen and ABM|Comments Off on 6 Ways Higher Education Can Personalize the Prospective Student Experience
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