Infographic: 91% of Marketers Use or Intend to Use Personalization

We're excited to share this infographic showcasing the results from our survey conducted with Researchscape International in 2015, Trends and Priorities in Real-Time Personalization.  This study examined the attitudes and expectations of global business-to-business (B2B) and business-to-consumer (B2C) marketers surrounding real-time personalization. A total of 242 marketers from around the world, in a variety of roles and from companies of all sizes, were surveyed.