Evergage Blog

Ideas and Strategies for Real-Time Personalization
Lauren McGovern

About Lauren McGovern

Lauren is a content marketer for Intuit QuickBooks, focused on optimizing and improving the user experience for the QuickBooks Resource Center. When she’s not flexing her digital marketing skills, Lauren enjoys working out, playing the ukulele, and pretending to be a foodie in San Francisco.

My Experience at The Personalization Summit 2017

Recently I had the pleasure of joining the Evergage team and many of their clients and prospects at The Personalization Summit 2017. With so many thoughts, ideas and definitions about personalization floating around, this was an incredible opportunity to get in the same room with a diverse group of marketing professionals and discuss the question: What is personalization, and what should I be doing with it? “Demystifying” Machine Learning It’s safe to say that the day was off to a great start when a magician came out to the stage to metaphorically “demystify” the power of machine learning. Silly as it may be, I personally love the tricks and illusions that a magician can bring to life, and it was a fun and exciting new way to think about personalization. The same way a magician can pull a rabbit out [...]

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