Megan Van Vlack

Evergage Blog

Ideas and Strategies for Real-Time Personalization

About Megan Van Vlack

Megan Van Vlack is a writer, editor and content strategist who frequently covers technology and business trends. Her marketing and communications articles have appeared in MarketingProfs, Oracle's Marketing Cloud blog, and Business2Community. Follow her on Twitter: @Megkv2.

Last-Minute Personalization and Optimization Ideas for the Holidays

December is a crucial time of the year for marketers. Most online retailers begin planning for Q4 in July and once Black Friday and Cyber Monday pass, it may seem fruitless to continue making end-of-year optimizations. But now is actually the perfect time to revisit your data and build in-depth customer profiles to give your holiday strategy one final optimization push. Iterating in real time on the decisions you made back in July could also be crucial to your success this season. For example, if your data shows an unexpected uptick in customers abandoning their shopping carts, you’ll want to know why and address it immediately. Consumers today will also expect you to respond to their actions. According to research from Pricewaterhouse Cooper, 71% of marketers feel that the rise in customer touch points has led to an increase in [...]

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