Melissa from Experian

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Melissa Nazar

About Melissa Nazar

Melissa is a writer and grammar nerd, as well as an aspiring snowboarder, semi-professional kickball player and occasional knitter. As manager of content marketing for Experian Data Quality, she spends her days helping businesses connect with their customers through better data quality. Follow her @melnazar.

You Know You’re a Digital Marketer If…8 Things That Give You Away

Digital marketing IS marketing today. If you’re not online, you might as well be invisible. While my own personal specialty is content, I definitely would be out of a job if it weren’t for the explosion of digital marketing. Regardless of where your role falls on the spectrum of digital marketing, there are a few characteristics I’ve seen time and time again in my colleagues (and myself) that I consider the definition of being a digital marketer. You know you're a digital marketer if... 1. You think in subject lines. In regular conversations, you keep your points short, simple… some might call them snackable. After someone says something clever in conversation, you’ll often think to yourself, “That would make a GREAT blog post title!” 2. Explaining what you do is hard. Your mom thinks you “write stuff” or “post on Facebook” for [...]

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