Melanie Jordan

Evergage Blog

Ideas and Strategies for Real-Time Personalization

About [email protected]

This author has not yet filled in any details.
So far [email protected] has created 7 blog entries.

5 Dating Tips That Can Help You Build Stronger Customer Relationships

When a company first comes into contact with a new potential customer, the process of building a relationship is similar to dating. A company needs to make a good first impression and find common ground between its product and its potential customer’s needs. The customer must feel supported in order to continue the relationship, and the end goal is to build a relationship which lasts a lifetime. Marketing is not about convincing customers they need your product for a one time sale. It is about building these strong relationships; relationships which start with a first “date”. The following are five dating tips which apply to online marketing. These tips can help you to build better relationships with potential customers and increase your conversion rate. First Date Tip: Body Language Matters Fifty-five percent of communication is done non-verbally through body language. [...]

10:43 am|Customer Success|Comments Off on 5 Dating Tips That Can Help You Build Stronger Customer Relationships

Using Real-Time Analytics To Track Your Site Visitors

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for tracking your website visitors more closely. Gathering your website visitors’ information is important towards your initial goal of understanding the people that visit your website. Who are your champion visitors? We define champion visitors as those who complete an action on your site - this can range from a demo request, to a content download, to a purchase. Once you understand how champions navigate through your site - you can use these insights to better understand how each individual completes a goal on your website. Then you can use this data to utilize real-time messaging to get them through the funnel - faster. By creating more champions, you are generating more leads and/or revenue from your website. You can learn some information about your [...]

11:23 am|Customer Success|Comments Off on Using Real-Time Analytics To Track Your Site Visitors

Real-Time Tuesday – Retaining Visitors in Order to Build Stronger Relationships

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing strategies for retaining visitors in order to build stronger relationships. Many times, visitors are not sure where to start when they arrive on a site. They are either overwhelmed or can't find what they are looking for right away, so they will decide to leave. Two great ways to prevent this is to set-up a guided tour or a task list. After the visitor has shown interest in a certain product, you can easily provide them with a personalized tour or task list. By providing them with one of these options, your visitor will be shown a great path to conversion. In this case, the visitor has already completed the first four tasks, so they will now be offered to sign up for a free training session. [...]

10:35 pm|Customer Success|Comments Off on Real-Time Tuesday – Retaining Visitors in Order to Build Stronger Relationships

Real-Time Tuesday – Creating Real Conversations With Your Visitors

Hello, and welcome to another week of Real-Time Tuesday! This week we will be discussing strategies for creating real conversations in real-time with your visitors. Now let's talk more about strategies for creating real conversations with your visitors. To get started, you must be able to track and understand where your site visitors are coming from and where they are clicking. With that valuable information and understanding their intent, you can start to build relationships with your visitors. Real-time, relevant messaging allows you to have a conversation with your visitors - help them find what they need and ask them questions - all at the right time and place. If a visitor is on your site, your goal is to keep them on your site, right? But what if a visitor has a question? If they can’t find what they’re [...]

10:34 pm|Customer Success|Comments Off on Real-Time Tuesday – Creating Real Conversations With Your Visitors

Real-Time Tuesday – Strengthen Your Value Proposition in the Eyes of Your Visitors

Hello and welcome to another installment of Real-Time Tuesday. This week we will discuss how important it is to strengthen your value proposition in the eyes of your visitors, and why this is so important. Watch the video below to get started. Lets take a deeper dive into why it is so important for your visitors to realize how much value you are bringing to your existing customers. After you build your initial relationship with a visitor, you have the ability to callout case studies from past customer who were in a similar situation. Many times, a visitor is unsure because they have no evidence of success. This is a great way to validate your claim, and the visitor can turn into a lead or even a sale. If you can have your visitors read a case study that is [...]

10:34 pm|Demand Gen and ABM|Comments Off on Real-Time Tuesday – Strengthen Your Value Proposition in the Eyes of Your Visitors

Real-Time Tuesday – Build Relationships With Your Visitors

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing another strategy for building relationships with your visitors. When a customer is not satisfied, whether they are in person or they are on your site, this significantly decreases the chances of them buying. When a customer is satisfied, this is generally a very important factor of a visitor leading to a sale. If you are able to personalize each visitor's experience, you are able to build a relationship with them and make sure they are satisfied with their visit. After a visitor has shown interest in a product, Evergage will recommend similar content. The goal is to keep visitors on your site and engaged for as long as possible. The best way to do this is to build relationships with all of your visitors, and make their [...]

10:33 pm|Demand Gen and ABM|Comments Off on Real-Time Tuesday – Build Relationships With Your Visitors

Real-Time Tuesday – Creating Stronger Relationships With Your Visitors

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for creating stronger relationships with your visitors. Let's discuss more about how to create stronger, long-lasting relationships with your customers. One great way to build a relationship with your visitor is to welcome them back to your site. It always feels great to be remembered by someone. Why would this be any different for your website? Welcoming back visitors is a great way to build a relationship, because you are showing the visitor that you remembered them. Remembering a visitor is a great way to build upon the relationship you made during their first visit. Now you can offer them a special promotion or deal that you know they would be interested in. Not only are you building this great relationship with them, you are [...]

10:33 pm|Customer Success|Comments Off on Real-Time Tuesday – Creating Stronger Relationships With Your Visitors
testingpage2