Nic Winters

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Nic Winters

About Nic Winters

Nic is Solution Delivery Manager at Evergage, bringing extensive email marketing expertise to the team. With his background in executing marketing programs through email, mobile, research services, content generation, and strategic consulting, he’s going to do good things here. Nic has recently realized his dream of living in Maine, and enjoys music, spending time with his family, watching movies and TV, and being a dedicated fan of the Chicago Cubs, Indianapolis Colts, and Butler Bulldogs.

Improve Onboarding and Trial Conversion Speed with Personalized Emails

In the SaaS world, getting users to understand the value of your platform and adopt it into their daily lives is of utmost importance. When prospects take a free trial, you want them to quickly see how easy your solution is to use and why it is worth the investment. And when new customers sign on, you want to do everything you can to usher them through the onboarding steps that will ensure their success and long-term satisfaction. But each user is different and will engage with your platform at their own pace. Some new users or free trial users can be slow to get moving with a new SaaS solution, while others can be very invested in moving quickly. How can you nudge your users forward with a strategy that addresses both the laggards and the fast movers? Triggered [...]

9:15 am|Customer Success|Comments Off on Improve Onboarding and Trial Conversion Speed with Personalized Emails

How to Re-Engage Past Email Unsubscribers Without Violating the Law

As marketers, we all rely heavily on email. It remains a key channel for communicating with prospects and customers. Given its importance, most marketers view each email address they acquire as quite valuable. But what do you do with unsubscribed and bounced email addresses? Once someone has unsubscribed or their email address fails to deliver, you are limited in your options of how to to continue to communicate with the person. Typically, there isn’t much you can or should do with unsubscribed email addresses outside of tracking them in order to honor their wishes. Someone who has unsubscribed from your emails has indicated that she no longer wants to hear from you, and CAN-SPAM and GDPR regulations forbid you from further outbound email communications with that individual. However, it’s possible that someone who wasn’t interested in your company’s emails in [...]

10:42 am|Demand Gen and ABM, E-commerce Optimization|Comments Off on How to Re-Engage Past Email Unsubscribers Without Violating the Law

The Last Go-Round for the Homepage Carousel

It's time to say goodbye to an old friend — the rotating carousel of hero or banner images at the top of your homepage or other areas on your website. You can recognize it immediately when you land on a website that has one. The content on the homepage changes every few seconds as you’re trying to read it, or you spot the tell-tale dots under the image, as in the image below. While these carousels are still a common web design technique used by many sites, advancements in website personalization technology (as well as the carousel's general ineffectiveness) may eventually force this once favorite strategy toward retirement. Content in a Carousel Often Goes Ignored Studies have shown that users who interact with a carousel will typically click on items in the first frame, even if the content order is [...]

10:54 am|Demand Gen and ABM, E-commerce Optimization|Comments Off on The Last Go-Round for the Homepage Carousel
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