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Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies

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So far Pardees Safizadeh has created 4 blog entries.

How CIEE is Creatively Engaging Prospects this April Fools’ Day

Who says personalization and prospect engagement can’t be fun and lighthearted parts of your brand? One of our customers, the Council on International Educational Exchange (CIEE), is a non-profit organization promoting international education and exchange. In addition to running many regular Evergage campaigns on their site, they are also running a specific promotion just for April Fools’ Day. I sat down with Sabrina Reda, Senior Web Producer at CIEE, to learn more about this interesting campaign. To start, can you describe your fun April Fools’ Day campaign? Our campaign for April Fools’ Day is centered around a new program announcement called “Study Abroad on Mars.” This is obviously not a real program, but the page looks identical to one of our actual study abroad program pages. It has genuine content about what it would be like to study on Mars! [...]

10:30 am|Demand Gen and ABM|Comments Off on How CIEE is Creatively Engaging Prospects this April Fools’ Day

3 Ways to Use Segmentation for B2B Personalization

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups. I also discussed the different data sources you can use to create segments. Once you have your data sources, the next step is to apply segments to inform your personalization strategy. This post explores the three areas where segments can help you successfully develop personalization campaigns and measure success. 1. Campaign Targeting The most obvious use of segments is for targeting your personalization campaigns. Segments can help you organize your website by only showing relevant content to each visitor. Instead of showing the same content to everyone, you can use segments to speak differently to [...]

11:04 am|Demand Gen and ABM|Comments Off on 3 Ways to Use Segmentation for B2B Personalization

3 Data Sources to Use in B2B Segmentation and Personalization

Segmentation is a marketing tactic that you’re probably familiar with. It is a way of grouping people and audiences by shared attributes and behaviors. For example, B2B marketers typically see value in segmenting their audiences by industry (such as healthcare, financial services, retail), company size (such as enterprise vs. small business), funnel stage (such as top, middle, bottom), stage of relationship (such as first-time visitor, returning visitor, target ABM account, customer, loyal advocate) — just to name a few. There are many reasons that you would want to segment your audiences. With segmentation, you can target different campaigns to different groups, filter test results to see how they are impacting different audiences, and conduct research and analysis. I'll dive deeper into these uses in an upcoming blog post, but before you can start grouping visitors or users, you need to [...]

8:46 am|Demand Gen and ABM|Comments Off on 3 Data Sources to Use in B2B Segmentation and Personalization
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