Using Segmentation to Spot Personalization Opportunities

As a Customer Success Manager here at Evergage, one of my favorite parts of our platform is segmentation. Aside from the important role segments play in targeting personalized experiences to different groups of people, they are hugely valuable for data analysis. Want to know who and how many visitors viewed a specific category in the last 30 days? Done. Want to understand who has visited the site for the first time today and bought at least $150 worth of product — all while visiting no more than 10 products all together and favoriting a specific category? Um, yes, but why would you need to? The possibilities are virtually endless. You can use segmentation to target specific groups of users in campaigns. You can compare different segments to understand the variance in behavior. You can even dive down into our “categories [...]