How Mindflash Boosts Conversions Throughout the Customer Lifecycle

Your success depends not only on attracting visitors, but also on convincing them to take a series of actions throughout their relationship with you and your company. Mindflash is a leading online platform for employee and customer training, with over a 1,000 customers. Here are some useful tips from Randhir Vieira, VP of Product and Marketing at Mindflash, that help increase conversions and engagement at every stage of the customer lifecycle. Acquisition 50% of our website traffic comes from our blog. Initially we had a high bounce rate and low conversion to trial, but had a high conversion from trial to customer. Our goal was to increase engagement and increase our conversions to trial. With Evergage, we implemented a message to acquire blog subscribers and permissible email addresses for future interactions.  This helped us obtain our goal and we saw [...]