Cyber Week is Over…Now What? 3 Ideas for Re-Engaging New Subscribers & Customers

This blog post was co-authored by Logan Goulett. You’ve poured your blood, sweat and tears (and budget) into your Black Friday and Cyber Monday strategies and came out on the other side relatively unscathed. And hopefully, of course, your company reaped the benefits. Congratulations! But now the real work begins. Like most retailers post-Cyber Week, you now have a list of newly acquired email subscribers and a strong base of new customers who took advantage of your holiday promotions for their first purchase. Resist the urge to sweep these costly acquisitions into the same funnel as your regular subscribers and first-time customers. Instead, implement a re-engagement strategy to evolve this valuable segment of shoppers into loyal, high LTV customers. But keep in mind that timing is of the essence, as 60% of second purchases occur within three months of the first [...]