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Ideas and Strategies for Real-Time Personalization
Ryan La Sala

About Ryan La Sala

Ryan La Sala is the Digital Account Manager with OHO Interactive, an Evergage partner and digital agency with a focus on higher education, content strategy, and user research. As part of the Client Services team, Ryan works with his clients to optimize their digital ecosystems and elevate their online strategies. Between client calls and pestering the development team, Ryan writes fantasy novels and pesters his boyfriend instead.

How the “I’m Not a Technical Person” Excuse Shows that Personalization is a Must-Have

“I’m not a technical person” is perhaps my least favorite excuse from clients. Working in web development, and being the person who is in charge of introducing my clients to new technologies and strategies, I hear this line almost daily. However, I can not like something but still understand it. I know what people are actually saying when they tell me they are “not a technical person.” They mean: I won’t understand this. My clients are responding not to the message, but the messenger. They mean: this isn’t made for me. This format does not have me in mind. It’s for someone else. Give me something personalized, and I’ll listen. This past month I attended Evergage’s 2017 Personalization Summit, which was all about Machine Learning. During the event, I found myself thinking about the “I’m not a technical person” excuse [...]

9:03 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on How the “I’m Not a Technical Person” Excuse Shows that Personalization is a Must-Have