Sam Hajj

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Sam Hajj

About Sam Hajj

Sam is a Marketing Specialist at Evergage. He is passionate about marketing technology and wants to educate others about how real-time personalization drives results. Sam is the brain behind our Real-Time Tuesday blog series, writing about his experience with personalization and real examples from Evergage clients.

Enhance Your Customer Experience with No Flicker Personalization

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing how Evergage’s Zero Flicker feature is an easy way to improve your messages. Many people struggle with making effective messages on their site because they are always running into the same problem - their messages have a serious case of “flicker”. Flicker is when you create a message that is replacing content on your site, but before you see the message, you can see the content that is being replaced. Shouldn’t you see the messages immediately? Here is what flicker would look like on our site if we did not use Evergage’s Zero Flicker feature. As you can see, we made a message replacing the image in the laptop. But before you see the message, you see the content that is being replaced. This is a sloppy way to implement [...]

Dynamically Promote Calls-to-Action to Increase Conversions

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for dynamically promoting calls-to-action (CTAs) on your website based on each visitor’s behavior. Marketers presenting just one static call-to-action are missing out on more conversions. Once a visitor clicks a CTA, in their next visit they should be presented with a new relevant CTA. We use this strategy on a couple of different areas on our website. These dynamic CTAs are powerful because not only are they promoting relevant resources to our visitors but it gives us a greater opportunity to drive more engagement. At the bottom of our homepage, we have a call-to-action promoting our most popular eBook, 35 Ways to do Real-Time Website Personalization. After a visitor downloads this eBook, they will keep seeing new eBooks that are relevant to them and that they [...]

9:37 am|Demand Gen and ABM|Comments Off on Dynamically Promote Calls-to-Action to Increase Conversions

Static Homepages are a Thing of the Past

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how static homepages are a thing of the past. In this post you’ll see what we do to improve our homepage to keep visitors engaged by promoting content that is relevant to them. If your homepage is static, that probably means you’re not engaging with your visitors and you’re not showing them what they’re interested in. In my opinion, this is the same as walking into a store, asking the sales manager where to find a pair of shoes, and having them show you a winter jacket. If the sales manager knows what I’m interested in, that’s what they should be showing me, thus increasing the chances of me making a purchase. Your website should have the same feel. If a visitor is clearly interested in one thing, [...]

Use In-App Messages to Keep Your Clients Informed

Hello and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for using in-app messages to keep your clients informed. Evergage allows SaaS companies to deliver personalized experiences and messages to customers right inside their application - in real time - such as updates, tips, tutorials, surveys, upgrade offers, and more. We in Evergage Marketing recently deployed two in-app messages to keep our clients informed of an upcoming webinar and a new feature added to the product. So what better way is there to inform your customers than when they’re logged into your online application? It’s a great way to inform them while they are engaged with your product. Evergage just released a new product, SmartHistory. SmartHistory is really only relevant to our e-commerce and content clients, so we easily targeted only those two segments, only [...]

9:15 am|Customer Success|Comments Off on Use In-App Messages to Keep Your Clients Informed

Add Real-Time Personalization to Landing Pages to Increase Conversions

Hello and welcome to another Real-Time Tuesday. Today we will be providing real examples that we use to increase conversions on our landing pages when a visitor clicks on one of our Google Adwords ads. When a visitor clicks on an Evergage AdWords ad, they will be taken to one of our landing pages with a download form. After some time, we realized that we were all a little disappointed with the results. After six weeks, we decided we had to do something to increase the conversion rate of our landing pages. Here’s how we increased our conversion rate for our 20 Ways Retailers Do Web Personalization and our 30 Ways to do Website Personalization landing pages. We decided that if a visitor clicked on our AdWords ad, we didn’t want to take them off of the page, so it [...]

10:21 am|Demand Gen and ABM|Comments Off on Add Real-Time Personalization to Landing Pages to Increase Conversions

The Evergage Blog: 2014 in Review

Hello, and welcome to Real-Time Tuesday. 2014 is already in the books, and 2015 holds a lot of promise for real-time personalization. Let’s take a moment to reflect on this year and review our top 10 blog posts! 1. How to tackle the 3 Biggest Reasons for Shopping Cart Abandonment You may think that shopping cart abandonment happens because customers click ‘add to cart’ before making a complete decision. According to data compiled by Statistica, ‘indecision’ is reason #5 for abandonment. The top three reasons for shopping cart abandonment are as follows. 2. 19 Real-Time Examples For Content Websites In order to have a successful content website, marketers must deliver relevant content at the right time to keep visitors engaged - and keep them coming back. Generic and static websites are a thing of the past and updating your site with new [...]

Personalize Your Website Based on Adwords Search Terms

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for optimizing your website based on search terms in Google. Google AdWords is great for marketers to reach people as they search for words or phrases (also called keywords) or browse websites with themes related to your business. With cost-per-click bidding, you’re only charged when someone clicks your ad. You're spending money to drive people to your website, but what happens when they get there? When a visitor comes to your website after clicking on a Google Ad, it is the perfect opportunity for you to welcome them to your site.You can also personalize your site based on which ad they clicked on. By showing your visitors content that is relevant to them, it will decrease the number of clicks they have to make to navigate [...]

Increase Visitor Engagement by Showing Enticing Messages

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for increasing visitor engagement by showing them relevant messages based on where their mouse hovers. It’s a great way to call attention to content that the visitor is interested in. Above is Evergage’s website header. The marketing team was excited about three brand new customer videos. We really wanted our website visitors to see them but we didn’t want to interrupt their browsing. So we launched a call-out message when their mouse hovers around the ‘CUSTOMERS’ tab. As you can see, this is just a simple call-out message but it is very effective. Based on where the visitor’s mouse goes, we can determine what they are interested in. In this example, the visitor is interested in our customers. It is the perfect time to call out [...]

How Real-Time Web Personalization Helps Increase Holiday Season Sales

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for increasing sales this holiday season with real-time web personalization to create a unique experience for each visitor on your site, by showing them content that is relevant to them. Evergage Promote automatically catalogs products and content, dynamically promoting both based on visitor behavior. For example, you can show an item based on what a visitor has viewed on their first visit, what they viewed last, what they viewed the most, or what they have spent the most time viewing. In this example, Evergage is allowing this e-commerce website to show the product that the visitor spent the most time viewing. This way, they are reminded about the product that they are most likely interested in. This will significantly increase the chances of the visitor re-engaging with that product. [...]

4 Ways to Increase Newsletter Subscriptions

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing four ways real-time marketing can increase your newsletter subscriptions. There are many ways you can ask your website visitors to sign up, but the best time to do so is while your visitor is engaged and interested. Asking visitors at the right place and time will increase your newsletter subscriptions. Here are four ways to do it: 1. Progressive CTAs on Your Blog When a visitor is on Evergage’s blog, they will see this Evergage message encouraging them to sign up for our newsletter. The idea behind this message is that if a visitor enjoys the blog that they have just read, they will likely be interested in learning more about us. This message is an inline message off to the side of the page, so the visitor [...]

9:19 am|Demand Gen and ABM|Comments Off on 4 Ways to Increase Newsletter Subscriptions

Promote Content on Your Site to Increase Conversions and Engagement

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for increasing conversions on your site by promoting content that the visitor has yet to click on or view. On Evergage’s own site, we wanted to make sure that each visitor understands our product completely when they come to our website. Our video does a good job explaining it. When on the homepage, each and every visitor sees a static banner that includes the intro video. After they watch this quick video, they have a better understanding of what we do and how our web personalization platform can benefit their company. But everyone won’t stop to watch the video and we want everyone to watch it, so we created a message targeted at the bottom of the homepage for those who did not watch the video. [...]

Drive Visitor Conversion With A/B Testing On Your Site

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing A/B testing. Savvy marketers are using it to gain insight into visitor behavior, optimize their websites and drive conversions. It’s important to constantly test and optimize, to find out what works best on your site or to help you figure out what doesn’t belong. And the good news is that it doesn’t have to be difficult! With A/B testing, you have two versions of an element (A - the control and B - the variation) and a metric that defines success. You can set the control or the variation to equal any percent. So, if you want to test multiple messages, this is just as easy. You can set up different messages, so 25% of visitors see content A (control), 25% see content B, 25% see content [...]

8:59 am|Demand Gen and ABM|Comments Off on Drive Visitor Conversion With A/B Testing On Your Site

3 Ways Social Shopping Will Help Your Browsers Convert

Hello, welcome to another Real-Time Tuesday. This week we will be discussing three ways in which social shopping will help your web browsers convert to shoppers. When you are shopping in a store, you have the ability to ask the store’s associates what they would recommend for you based on what you are looking for. You can also ask your friends about certain products and/or read reviews online. Now with Evergage Tribes, you have the ability to shop online socially, and here are three ways in which this will help your visitors shop easier and convert faster. 1. Browsers will find exactly what they are looking for Browsers have the ability to create or suggest Tribes themselves based on what they are looking for, such as #ITGuy or #CookingMom. This will allow shoppers to view products that are best suited [...]

testingpage2