3 Important Ways to Optimize Online and Mobile Checkout

In e-commerce, checkout is the point where a sale could either be closed or lost depending on whether the experience has been designed to meet your shoppers’ needs. So when it comes to online and mobile checkout, e-commerce businesses would do well to develop an optimization and personalization strategy that increases customer satisfaction and encourages return visits. But what should that strategy look like? Here are a few things you can do to give your customers a better checkout experience that will exceed their expectations while they successfully complete their transactions. 1. Design checkout pages that fit your customers’ shopping preferences You may already have a well-designed desktop checkout experience, but do you have one designed specifically for mobile? Why is that important? Because mobile is overtaking desktop when it comes to e-commerce sales. In 2017, mobile sales accounted for [...]